Not long ago, a commercial that starred pop star Taylor Swift working out while jamming to rap music appeared, however with the new Drake Apple ad, the tech giant depicts the opposite. It starts out with the Toronto rapper lifting weights with a spotter, as his own music plays lightly in the background.
Once his spotter leaves however, Drake scrolls through Apple Music and finds Taylor Swift's 'Bad Blood.' He selects the track and begins lip-syncing to it boldly. Like in the Taylor Swift commercial, the Drake Apple ad shows the rapper become distracted with his enjoyment of the music -- resulting in him comedically messing up the bench press.
With this, the tech giant appeals to the fans of two major artists by creating highly sharable content. In addition, both commercial depict a sense of ease and happiness that comes from using Apple Music.
This Drake Apple Ad Shows Him Singing to Taylor Swift's 'Bad Blood'
Riley von Niessen — November 22, 2016 — Marketing
References: youtube & highsnobiety