Yoga Culture

Marketing to a culture hungry for yoga-oriented products and practices
Implications - Yoga has been one of the fastest growing fitness and lifestyle trends; what is interesting is that there continues to be success from style innovations and accessories, some going well beyond traditional mats and apparel. In addition, an array of special-interest practices have emerged including equestrian, pet, punk rock and heli-yoga. This is an interesting example of something old (it’s been around since 3000 B.C.) being repackaged and repositioned for today’s generation. Once the domain of Buddhists and hippie-granola types, yoga has made spirituality both cool and approachable.
SCORE: 5.8
V. Hot Top 6 Examples: 132,891 Total Clicks Feb 07 - Sep 09
Popularity
Activity
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DEMOGRAPHICS
Tween Yoga Lines - Lululemon Targets Teen Scene With Ivivva Athletica
SCORE: 6.1
V. Hot 28,447 Clicks Pub: Sep 4, 09
Tween Yoga Lines
Lululemon Targets Teen Scene With Ivivva Athletica
Young yoga lovers, rejoice! This fall, Lululemon tween yoga stores called Ivivva Athletica will be opening in Vancouver, Victoria and Calgary. To be able to target that area between 6 and 12 years old… [More]
Asanas for Alcoholics - Drunk People Doing Yoga Are Unintentionally in Tune With Their Bodies
SCORE: 5.5
V. Hot 28,882 Clicks Pub: Jul 19, 09
Asanas for Alcoholics
Drunk People Doing Yoga Poses Are Actually in Tune With Their Bodies
This gallery of drunk people doing yoga proves that despite popular perception, individuals under the influence are actually more in tune with their bodies than one might imagine. Each asana is paired… [More]
Straw Advertising - Bendy Straw Ad for Yoga (Look Close!)
SCORE: 6.1
Hot 10,771 Clicks Pub: Feb 6, 07
Straw Advertising
Bendy Straw Ad for Yoga (Look Close!)
A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after… [More]
Yoga Thongs - Swamisz Footwear
SCORE: 5.5
Hot 15,957 Clicks Pub: Sep 4, 07
Yoga Thongs
Swamisz Footwear
The booming popularity of Yoga isn't letting up, and neither is the continued production of Yoga wear. Following in the footsteps of Lulu Lemon is Swamisz (swa-meez), the long-awaited footwear for deep-breathing,… [More]
Sporty Gold Ballerinas - Puma Nuala Metallic Slip-On Yoga Shoes
SCORE: 6.2
Hot 11,860 Clicks Pub: Jul 3, 07
Sporty Gold Ballerinas
Puma Nuala Metallic Slip-On Yoga Shoes
Puma’s yoga lifestyle brand, Nuala, now offers a comfy flat shoe that can be used to get to the studio or dress up any outfit. It’s much more versatile and cushioned than your regular flats. The iconic… [More]
Canine Yogi Calendars - 'Yoga Dogs' by Dan Borris
SCORE: 5.2
Hot 36,974 Clicks Pub: Nov 16, 08
Canine Yogi Calendars
'Yoga Dogs' by Dan Borris
Photographer Dan Borris started creating the images that comprise 'Yoga Dogs' after observing the actions of Otis, an English Bull Terrier. The photos have now been made into a calendar for 2009 and it… [More]
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