Bendy Straw Ad for Yoga (Look Close!)

By: Lena White - Published: Feb 6, 2007   Updated: Apr 13 2011 • References:
A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt.

Implications - The use of unconventional media is a great way to grab the attention of a consumer. The bendy straw advertisement is proof of this. Companies do not necessarily need to advertise a unique selling point if the advertising is smart. Businesses need to think of the basics and keep it simple when attempting to market themselves. Consumers are exposed constantly to advertising; therefore, the less complicated, the more it will stand out. Stats for Straw Advertising Trending: Older & Buzzing
Research: 11,292 clicks in 484 w
Interest: 3.8 minutes
Concept: Straw Advertising
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: international roaster brands, actor casting apps, and river stone art machines.