Bendy Straw Ad for Yoga (Look Close!)

By: Lena White - Published:   Updated: Apr 13 2011 • References:
A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt.

Implications - The use of unconventional media is a great way to grab the attention of a consumer. The bendy straw advertisement is proof of this. Companies do not necessarily need to advertise a unique selling point if the advertising is smart. Businesses need to think of the basics and keep it simple when attempting to market themselves. Consumers are exposed constantly to advertising; therefore, the less complicated, the more it will stand out. Stats for Straw Advertising Trending: Older & Buzzing
Traction: 10,952 clicks in 470 w
Interest: 3.9 minutes
Concept: Straw Advertising
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: crass latte stencils, robotic cocktail makers, and smart skiing boots.