A very cost-effective advertisement in Hong Kong for a yoga school. It showcases the prowess of a yoga practitioner on the flexible stems of drink straws. A surge of enquiries and enrollment went after up this promotional stunt.
Implications - The use of unconventional media is a great way to grab the attention of a consumer. The bendy straw advertisement is proof of this. Companies do not necessarily need to advertise a unique selling point if the advertising is smart. Businesses need to think of the basics and keep it simple when attempting to market themselves. Consumers are exposed constantly to advertising; therefore, the less complicated, the more it will stand out.
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