Grace Hill Media Markets Moral Messages

By: Greg Ponesse - Published: Mar 28, 2006 • References: money.cnn
Combining two of America's greatest passions -- marketing and religion -- niche firms in Hollywood are discovering that selling films to audiences of faith pays.

Even before Mel Gibson's "The Passion of The Christ," companies such as Motive Marketing and Grace Hill Media were helping put studios in touch with audiences seeking a moral message.

Recently, for the Disney-Walden Media co-production of C.S. Lewis' "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," California-based Motive Marketing designed and maintained an extensive "faith and family outreach" marketing effort while Grace Hill Media handled the movie's grassroots publicity. Stats for Hollywood Religion Trending: Older & Mild
Research: 3,833 clicks in 526 w
Interest: 4 minutes
Concept: Hollywood Religion
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: eco-friendly tortilla bowls, vengeful garden pest ads, and satrical rap album games.