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Pet Fashion

Major designers are entering the growing market for pet fashion

Implications - Pet owners continue to identify with their pets or treat them like real children. A former celebrity hair stylist created her own line of wigs for dogs in a variety of styles. Gucci launched a doggy backpack. New York City played host to a Pet Fashion Week, complete with canine runway models. The multi-billion dollar pet industry shows no signs of losing demand, with pet owners spending increasingly more on fashion and luxury items. It's a good time to see if any of your products or services could extend to the four-legged set.
Trend Themes
1. Humanization of Pets - As pets are increasingly seen as family members, consumers are willing to spend more money on products that humanize them.
2. Pet Fashion Week - Events like Pet Fashion Week showcase the growing market for pet fashion and offer opportunities for businesses to get involved.
3. Luxury Pet Accessories - As pet owners treat their animals like children, there is growing demand for luxury accessories like jeweled muzzles and Swarovski-crystal collars.
Industry Implications
1. Fashion Industry - Major fashion designers are entering the growing market of pet fashion through product lines and events like Pet Fashion Week.
2. Pet Industry - The multi-billion dollar pet industry offers opportunities for businesses to expand into new markets like luxury pet accessories and fashion.
3. Retail Industry - Retailers are responding to the trend of humanizing pets by offering more pet products, including luxury items and fashion.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
20 Featured, 61 Examples:
2,302,407 Total Clicks
Date Range:
Feb 07 — Oct 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

play_circle_filled Hilarious Dog Costumes (UPDATE)
Hilarious Dog Costumes (UPDATE)
Dress Up Your Doggy as Shrek or Darth Vader
With the sorts of grooming, pampering, costumes and general harassment -which we mistake for loving care- that we inflict upon our animals, most pet owners welcome October with open arms, amped up and… MORE
Wigs For Dogs (Follow Up)
Wigs For Dogs (Follow Up)
Last year, Trend Hunter brought your Wigs For Dogs, and now it's time to revisit because there are a lot more options, brought to you by Wiggles! Fur the love of dogs, what will they think of next? As… MORE
The Gucci Dog Backpack
The Gucci Dog Backpack
Gucci, along with several other luxury goods providers has realized something that I find enormously valuable to their brand. This is: Rich people have pets. And, those pets will need fashion on a higher… MORE
Footwear for Pets
Footwear for Pets
Sneakers and Shoes For Miniature Horses
When you think of a service animals for the blind, you likely think of a dog. But miniature horses are very popular as guides and for purposes of emotional support. And blind users value their pets so… MORE
Easter Dresses for Dogs
Easter Dresses for Dogs
Fancy Dress-Up Clothes For Bunny Sized Canines
There seems to be no recession when it comes to people and their pets, especially for little doggies who seem tailor-made to become furry fashionistas. With Easter around the corner, tiny dogs all over… MORE
Feline Couture
Feline Couture
Cat Prin Tailored Clothing
Cat Prin is basically a cat owner’s dream and a cat’s nightmare. This Japanese web store sells only fancy dress clothes for cats. Some of these designs are just brutal. Being in Japanese (or badly translated… MORE
Feline Fedoras
Feline Fedoras
Cats in Hats Photos Shows Irritated Kitties
I like cats, they are probably my favorite of animals. I think the reason I like them is because they don’t really care what you want and that is why I like the Cats in Hats photos so much. Take one unimpressed… MORE
Feline Humiliation Helmets
Feline Humiliation Helmets
Hello Kitty Costumes for Cats
This is both horrifying and hilarious. Sanrio is now selling kits which contain everything you need to dress your pets up as Hello Kitty, the hat being a particularly fine touch. I guess most cats would… MORE
Pit Bull Bling
Pit Bull Bling
Jeweled Muzzels by Dirrty Bones Sweeten Dogs With Swarovskis
Pimp out your pit bull with Dirtty Bones’ blinged out grills. These grills are ultra luxe muzzles that are adorned with Swarovski crystals, leather straps, and gold plated hardware. Dirtty Bones’ also… MORE
Pet Fashion Week Hits New York
Pet Fashion Week Hits New York
NYC Doggy Style
Those concerned with keeping their pet on the cutting edge of fashion knew New York was the place to go this season! At the 2007 annual Pet Fashion Week, cats and dogs paraded down runway, their tales… MORE
Streetwise Canine Fashion
Streetwise Canine Fashion
ChiWowWow Clothing for Designer Dogs Features Surfer Brands
Streetwise dogs can find the hippest pup fashions at ChiWOWWOW. The company offers the coolest vintage jackets, sweaters, tees and surf hoodies for the edgy doggie set. This is not the average canine… MORE
Diamonds for Dogs
Diamonds for Dogs
Nordstrom Targets Spoiled Puppies
Nordstrom wants you to stay in their store and shop for every member of the family, and these days, a lot of Americana’s include their pets as kin. With the credit crunch looming, this Christmas will be… MORE
Geisha Dogs
Geisha Dogs
Canines Dressed In Traditional Japanese Silk Robes
This has to be the funniest pet trend ever: Geisha dogs. As cute as these dog costumes are, I feel sorry for the little puppies which I am sure won’t quite pull off the ways of a geisha. As far as I… MORE
Canine Lumberjack Jackets
Canine Lumberjack Jackets
Mulberry for Mutts' Snuggly Winter Wear for Dogs
Mulberry, one of Britain’s top luxury brands, is following the dogwear-design lead of Roberto Cavalli—who launched the Roberto Cavalli Pets collection back in March –- with an Autumn/Winter 2009 line of… MORE
Sunglasses for Dogs
Sunglasses for Dogs
Kanye-Style Doggles For Fashion Forward Pooches
I never had much luck getting our doggies to wear the original style doggles; I think they knew how much they looked like dorks. (Of course they did, that’s why we bought them!) Doggles decided it… MORE
Kittens as Models
Kittens as Models
The United Bamboo Spring ‘10 Collection is Replicated for Furry Felines
For designers, apparently kittens are the cat's meow in fashionland. The cats pictured in the above gallery are actually modeling the United Bamboo Spring ‘10 collection. The brand, being over a decade… MORE
Doggles
Doggles
The Eyewear for Dogs
You go out in the sun. You wear sunglasses to protect your eyes. But, how about your dog? Doggles is the first and only eyewear protection created for dogs. The company has come out with a range of glasses… MORE
Puffy Coats for Pooches
Puffy Coats for Pooches
Bruce Weber Makes Moncler Coats for His Dogs
There is an extensive collection of fashion for dogs, but Bruce Weber has taken pooch jackets to another level. Known as a photographer, Weber custom made these Moncler coats for several of his Golden… MORE
False Teeth for Cats
False Teeth for Cats
Feline Invention Wins Microsoft-Sponsored Event
A group of student in England have created the first false teeth for cats. People have created lots of eccentric accessories for their pets, such as clothing and wigs. However, false teeth for cats are… MORE
Canine Fashion Stoles
Canine Fashion Stoles
Dog Couture and Accessories from Charming Pet Products
Charming Pet Products is a great source for unique dog toys and accessories, including the world famous Henrietta the Chicken!  As seen on The Tonight Show with Jay Leno, Charming’s toys are delightfully… MORE

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Sketched Couture Costumes
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IAMS Strong Dogs Play Frisbee with 'Steel'
Dogs as Models
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Pups Show off Alexander Olch's Opening Ceremony Collection
Canine Crowns
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$4.2 Million Diamond & Emerald Encrusted Dog Tiara
play_circle_filled Splash Pools for Dogs
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'Fabulous Pugs' by Lisa Knapp Features Dressed-Up Dogs
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Dog Blogs for Celebrity Canines
Dog Blogs for Celebrity Canines
'The Daily Wag' is for Martha Stewart's French Bulldogs
Fine Dining for Dogs
Fine Dining for Dogs
Chic Tablewear and Champagne Glasses for Cultured Pups
Canine Haute Couture – 'Roberto Cavalli Pets' Is The Latest in Designer Doggy Style
Canine Haute Couture – 'Roberto Cavalli Pets' Is The Latest in Designer Doggy Style
'Roberto Cavalli Pets' Is The Latest in Designer Doggy Style
Cake Kits for Dogs
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'Puppy Cakes' Boxed Mixes for DIY Canine Celebrations
play_circle_filled Spoiled Pet Mania
Spoiled Pet Mania
Chicken Flavored Bubbles, Canine Mansions, and Love Dolls for Dogs
Dogs as Houseguests
Dogs as Houseguests
Certified Host Homes Let Rover Stay Over While You're On Vacation
Realistic Doggie Bags
Realistic Doggie Bags
Pug Purses Make Affectionate Handbags For True Dog Lovers
20 Questionably Stylish Pieces of Canine Couture
20 Questionably Stylish Pieces of Canine Couture
play_circle_filled Doggie Beer? Love Hotels for Dogs? (HD Launch)
Doggie Beer? Love Hotels for Dogs? (HD Launch)
Humanizing Pets
Evaporative Cooling Dog Coats
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Chillybuddy Keeps Your Canine Comfortable in Hot Weather
Wine for Dogs
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Dog Lovers Wine Collection
Wall-Mounted Pet Beds
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‘Curve' Shelf Lets Cats Sleep in Midair
Lingerie For Pets
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Sexy Chew Toy Trousseaus Your Canine Will Love to Tear Into
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Pets as Art Mediums
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Poodle Sculpting
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Dozing Animal Virals
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Precariously-Posed Pets
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