Superstar

Ilona Olkonen Adds ‘Stripes' to Asanas

By: Marissa Brassfield - Published: Jun 24, 2009   Updated: Aug 15 2011 • References: flickr and behance.net
This 'Stripes' photo set by Ilona Olkonen is short but sweet. In it, Olkonen captures a model wearing a striped dress doing yoga poses. It's a simple concept, but in practice the effect is mesmerizing.

The slight distortion of the stripes as the model moves and poses her body is somewhat hypnotic. Ilona Olkonen's set gives a clever perspective on the ancient art of yoga. Check out some other yoga innovations below.

Implications - Businesses that can create a visually stimulating product using something as simple and natural as the human body will appeal to a wide audience. Consumers will also be more likely to invest in a product with which they share a personal connection.