The tag line for this ad is, â€œTaste for a healthy lifestyle." Perhaps the tag line should be, â€œTaste for a bad campaign.â€
It is just in bad taste to portray the animals you are promoting people to eat as lovable characters hitting the gym to be lean enough for you to eat/
To make things worse, the campaign is not by an amateur or a student, it is by TBWA, a seasoned ad agency.
The print ads promote Like It Lean's Chicken, Beef, and Ham meals by depicting the animals' healthy life style. We see cows in a yoga class, pigs on cycling machines, and a chicken doing aerobics.
PETA will have a field day with these: That is not to say vegetarians do not have their fair share of stupid ads. See blow!
Stats for Cows Doing Yoga Before You Eat Them
Trending: Older & Chilly
Research: 7,381 clicks in 414 w
Interest: 4 minutes
Concept: Cows Doing Yoga Before You Eat Them
Related: 47 examples / 36 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: discounted water taxi apps, accident response helmets, and macabre ice creams.
Cows Doing Yoga Before You Eat Them
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