Fanboy Community

Communal meetups between die-hard media fans become a pop culture mainstay

Implications - Entertainment is now very much a communal experience for young men -- especially within China. Moviegoers and gamers want to take their fandom to the next level by actively seeking out competitions, festivals and virtual platforms that allow them to interact and emotionally connect with those who have shared interests. These niche interests are embraced within their community, and members feel a sense of acceptance, achievement and greater purpose because of their network.
SCORE: 5.4
This Year and Mild Top 5 Examples: 1,390 Total Clicks Jun 16 - Jun 16
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Consumer Insight Topics: TechGamesSocial Media
Galactic Fandom Celebrations - Hong Kong's Star Wars Parade Brought Together Dedicated Young Fans
SCORE: 6
This Year and Warm 299 Clicks Pub: Jun 15, 16
Galactic Fandom Celebrations
Hong Kong's Star Wars Parade Brought Together Dedicated Young Fans
Disneyland Hong Kong’s Star Wars Parade celebration took over the theme park last year and let die-hard fans immerse themselves into a real-life version of their favorite galactic story line.... [More]
Chinese Cosplay Competitions - The 'China Cosplay Super Show' Gave Gamers a Chance to Role Play
SCORE: 5.1
This Year and Mild 261 Clicks Pub: Jun 14, 16
Chinese Cosplay Competitions
The 'China Cosplay Super Show' Gave Gamers a Chance to Role Play
This past April, the 12th annual ‘China Cosplay Super Show’ was held as part of the 2016 China International Cartoon & Animation Festival. With a greater number of participants and a... [More]
Movie Merchandise Pop-Ups - Mtime's Warcraft Pop-Ups Gave Fans a Chance to Buy Exclusive Merchandise
SCORE: 6.1
This Year and Mild 456 Clicks Pub: Jun 15, 16
Movie Merchandise Pop-Ups
Mtime's Warcraft Pop-Ups Gave Fans a Chance to Buy Exclusive Merchandise
While the release of Legendary Entertainment’s ‘Warcraft’ has already proven extremely successful in Asia, Mtime’s movie merchandise pop-ups were also a hit among Chinese fans.... [More]
Multi-City eSports Tournaments - The eSports Tournament Will Draw Top Gamers from Across the World
SCORE: 5.7
This Year and Mild 195 Clicks Pub: Jun 3, 16
Multi-City eSports Tournaments
The eSports Tournament Will Draw Top Gamers from Across the World
China’s leading e-commerce company Alibaba recently announced that it has teamed up with the Singaporean social networking company YuuZoo to launch an eSports tournament that will take place... [More]
Gamer-Connecting Apps - The Unite LOL App Helps You Meet League of Legends Players
SCORE: 3.8
This Year and Untested 179 Clicks Pub: Jun 1, 16
Gamer-Connecting Apps
The Unite LOL App Helps You Meet League of Legends Players
Unite LOL is an innovative new smartphone app that is designed to bring together League of Legends players who are looking for someone to play and compete with. What’s great about this app... [More]