Customer as Designer

Consumers seeking uniqueness are pitching in on creation
Implications - As a growing number of companies release customizable products, consumers are becoming more geared toward exclusivity. In a bid to stay distinguished, the public is willing to opt out of mass-appeal products, opting instead for items that they are able to design themselves, ensuring uniqueness and satisfaction.
SCORE: 3.9
Warm Top 6 Examples: 109,552 Total Clicks Apr 09 - Sep 09
Popularity
Activity
Freshness
DEMOGRAPHICS
Personalized Headphones - iFrog Delivers Sound and Style the Way You Want it
SCORE: 4.2
Warm 30,460 Clicks Pub: Jun 15, 09
Personalized Headphones
iFrog Delivers Sound and Style the Way You Want it
Ear Pollution by iFrog gives you headphones with the best sound mixed in with your own personality to provide you with harmonious listening. iFrog Ear Pollution allows you to customize your own headphones… [More]
Wild Customized Nails - Minx Nails Personalizes Your Nails With Insane Sticker Styles
SCORE: 4
Warm 14,386 Clicks Pub: Jun 18, 09
Wild Customized Nails
Minx Nails Personalizes Your Nails With Insane Sticker Styles
Minx Nails have made it impeccably easy for you to literally match anything to your nails with their outrageous sticker styles. The thought that Minx Nails has made it possible to wear plaid pumps and… [More]
Personalized Printed Pumps - DreamHeels.com Lets You Design Your Shoe & Earn Money
SCORE: 4.1
Warm 20,742 Clicks Pub: Jul 23, 09
Personalized Printed Pumps
DreamHeels.com Lets You Design Your Shoe & Earn Money
The printed pump has been a fashion staple for decades, with zebra, snake, or leopard print shoes making their way into designer collections year after year. But now, a new website called Dream Heels lets… [More]
Personalized Record Jewelry - Junkprints' Recycled Vinyl Necklaces Honor Retro Music
SCORE: 4.7
Warm 28,008 Clicks Pub: Aug 25, 09
Personalized Record Jewelry
Junkprints' Recycled Vinyl Necklaces Honor Retro Music
Junkprints is now offering personalized recycled record necklaces that can be made with up to nine letters in three different fonts. If you have something more intense than 9 letters in mind, you simply… [More]
Personalized Thongs - Hanky Panky Underwear & Saks Offer One-Day Customization Station
SCORE: 3.8
Mild 11,948 Clicks Pub: Apr 10, 09
Personalized Thongs
Hanky Panky Underwear & Saks Offer One-Day Customization Station
On May 2, New York residents will have the opportunity to create a personalized pair of Hanky Panky underwear at Saks Fifth Avenue. The promotion is for one day only and runs from 10 AM to 6 PM. Naturally,… [More]
Customizable Cut-Out Footwear - Uncut is a Pair of Slippers at the Tip of Your Scissors
SCORE: 2.5
Untested 4,008 Clicks Pub: Sep 13, 09
Customizable Cut-Out Footwear
Uncut is a Pair of Slippers at the Tip of Your Scissors
Custom fit slippers are at the tip of your scissors with this self-adhesive footwear. Ernest Perera’s Uncut slippers are a DIY solution to finding the perfect fit. These slippers start with a simple design—a… [More]