The collection is comprised of gold accessories and jeweled studs to adorn the lips, laces and all-around look of your sneakers.
Sabrina Dehoff has taken to the Nike Air Max 1s to show off her glam collection. Check out the gallery above to see how you can accessorize your sneakers.
Implications - Youth consumers are constantly looking for ways to differentiate themselves from their peers. The gold-plated Nike sneakers set them apart in a very visually distinct way. Companies should take this mindset of differentiation into account when pitching products to these consumers. One example is to create a limited-edition line of products to spike interest.