Uniform Project Challenges Sheena Matheiken to 365 Days of the Same Dress

By: Rachel Bowman - Published: • References: theuniformproject & racked
For 365 days, Sheena Matheiken will wear the same black dress. No need to “eww” as the dress she wears is washed -- this isn’t a test of hygiene. What The Uniform Project is about is teaching people about sustainable dressing, and to raise money for charity.

Every day, Sheena Matheiken will wear the same black dress, but will change the look everyday by adding accessories which will, for the most part, have come from vintage looks. The goal is to raise money for Akanksha Foundation, and to look fabulous in reclaimed looks. Stats for Uni-Style Years Trending: Older & Mild
Traction: 9,437 clicks in 279 w
Interest: 4 minutes
Concept: Uni-Style Years
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: 20 hot dresses, 26 chic black dresses, and ruffled black dresses.