Consulted Style

Consumers seek out expert advice in accessible forms

Implications - The beauty industry has been uprooted by online as consumers turn to social influencers and YouTube tutorials for advice and inspiration. As a result, big-name beauty brands are looking to re-position themselves as experts in the field, offering consumers the professional advice they seek in more accessible forms, such as apps and online consultations. This shift speaks to a dual consumer desire for both education and accessibility.
SCORE: 6.5
This Year and Warm Top 6 Examples: 14,791 Total Clicks Sep 14 - Sep 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: Social Media
Beauty Tutorial Apps - Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
SCORE: 7.4
V. Hot 6,426 Clicks Pub: Mar 24, 15
Beauty Tutorial Apps
Through Sephora, Map My Beauty Shows How and Where to Apply Cosmetics
Taking virtual beauty beyond the application stage, Map My Beauty tutorials shows women how to look their best based upon what they’ve got to work with. The technology created by women for... [More]
Instantaneous Model Makeup Tutorials - Taylor Hill Easily Promotes Products on Her Instagram Story
SCORE: 8.2
This Year and Hot 1,586 Clicks Pub: Sep 20, 16
Instantaneous Model Makeup Tutorials
Taylor Hill Easily Promotes Products on Her Instagram Story
Taylor Hill, an American model signed to IMG and a Victoria’s Secret Angel, has a massive following on social media, with 4.7 million accounted for on her Instagram account alone. What’... [More]
Real-Time Makeup Apps - L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
SCORE: 6.3
Hot 4,986 Clicks Pub: Sep 18, 14
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
The L’Oreal Makeup Genius app is one that lets you try on a range of beauty products in real-time digitally, without the need to wash brushes or purchase any products. The free-to-download... [More]
Beauty E-Consultations - Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
SCORE: 4.7
Mild 1,379 Clicks Pub: Mar 4, 15
Beauty E-Consultations
Tesco Buddies Up with Bloggers to Host Beauty Consultations on Google+
In partnership with a number of popular beauty bloggers from across the UK, Tesco has launched a 12-month beauty consultation program that will take place over Google+ Hangouts. Shoppers looking... [More]
Style Tutorial Collaborations - RachhLoves is Joining Forces with the W Network for a Style Series
SCORE: 3.4
Untested 377 Clicks Pub: Nov 19, 14
Style Tutorial Collaborations
RachhLoves is Joining Forces with the W Network for a Style Series
With a super popular YouTube channel and hundreds of thousands of subscribers, it’s no wonder that the W Network set its sights on fashion and beauty guru RachhLoves for a special partnership.... [More]
How-To Social Boards - Pinterest's How-to Pins Allow Users to Pair Illustration with Instruction
SCORE: 2.2
This Year and Untested 37 Clicks Pub: Mar 30, 16
How-To Social Boards
Pinterest's How-to Pins Allow Users to Pair Illustration with Instruction
In order to make it simpler and more intuitive for consumers to share how-to tutorials, visual social media platform Pinterest is adding a feature called How-to Pins that allow users to couple... [More]
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