Airport Showroom

Brands install large-scale product exhibitions in high-traffic terminals

Implications - Aiming to monopolize consumer attention while they are in transit, brands are turning to large-scale product showrooms located in airport terminals as a means of brand-building. Given that terminal-bound travelers often have browsing time to spare, the showroom model works particularly well in introducing product offerings to consumers in elaborate, memorable settings that are likely to resonate.
SCORE: 5.8
Warm Top 4 Examples: 12,210 Total Clicks Apr 15 - Oct 15
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Consumer Insight Topics: Art & DesignMarketingBranding
Toilet Design Exhibitions - Tokyo's Narita Airport Features a High-Tech Toilet Exhibition
SCORE: 6.6
V. Hot 6,104 Clicks Pub: May 28, 15
Toilet Design Exhibitions
Tokyo's Narita Airport Features a High-Tech Toilet Exhibition
Located within Tokyo’s Narita Airport, Gallery TOTO is an immersive high-tech exhibition showcasing the work of Japan’s largest toilet manufacturer. The stunning 10-room setup features... [More]
Airport Automotive Dealerships - Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
SCORE: 5.5
Warm 2,096 Clicks Pub: Jul 3, 15
Airport Automotive Dealerships
Japan's Haneda Airport Will Host an Interactive Mercedes-Benz Shop
The Haneda Airport in Japan will soon be now making room for a new branded spaceā€”a Mercedes-Benz shop. This shop set to be open by the end of July, complete with a lounge, digital displays,... [More]
Mindful Water Taps - WWF Reveals the Water Consumption Journey with a Special Sink
SCORE: 5.2
Warm 1,165 Clicks Pub: Jul 18, 15
Mindful Water Taps
WWF Reveals the Water Consumption Journey with a Special Sink
In order to encourage the South African public to be more mindful about water consumption, WWF teamed up with Sanlam to create a special water tap. The initiative features a sink attached to a... [More]
Immersive Fragrance Marketing - Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
SCORE: 4.6
Warm 2,845 Clicks Pub: Apr 20, 15
Immersive Fragrance Marketing
Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
Dior’s Pink Garden installation in Doha Airport is an immersive take on traditional fragrance marketing. The sculptural installation is made using thousands of fresh, pink flowers and... [More]
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