Rockstar

The Dior Addict Mascara 'It Lash' Campaign Capitalizes on Going Big

By: Farida Helmy - Published: • References: dior & fashiongonerogue
It's all about volume for the Dior Addict Mascara 'It-Lash' 2014 campaign. Looking more like an utterly flawless painting of a woman's face than a real life model in the nude with just mascara for cover up, the Dior Addict Mascara 'It-Lash' 2014 campaign looks sleek, sexy and gives mascara ads a whole new look.

Starring the absolutely gorgeous model Sasha Lussm, the Dior 'It-Lash' mascara ads literally play on the idea of volume using ladders and graphic effects to show just how much volumizing can be done with the new product. The new beauty product uses a soft elastomer brush that boasts tiny bristles that reach the smallest of lashes.

So if you are looking to transform your look, the Dior Addict mascara will give you an easy-to-achieve and sensational look instantly. Stats for Voluminous Doe-Eye Lookbooks Trending: This Quarter & Hot
Traction: 1,810 clicks in 14 w
Interest: 1.8 minutes
Concept: Dior Addict Mascara
Related: 69 examples / 53 photos
Segment: Females, 12-55
Comparison Set: 25 similar articles, including: pop star cosmetic campaigns, modern day mod girls, and singled-out makeup ads.