Dove's Self-Esteem Project Appeals to Teens on Pinterest

By: Laura McQuarrie - Mar 9, 2016
References: pinterest & adweek
As part of its ongoing Campaign for Real Beauty, Dove launched an initiative specifically to appeal to teens on Pinterest.

The Dove Self-Esteem Project has been running since the early 2000s, but in partnership with Pinterest, Dove is giving teens a fresh way to access uplifting content and curriculums created by the Dove Global Advisory Board. The curated boards include tips on topics like confidence, dealing with peer pressure, relationships and individuality.

Considering that Pinterest also has a huge female user base of women, the Dove boards also appeal to parents with themes like teens and online life, development, mentoring and developing strong communication skills. There's even one board designated specifically 'For Parents & Daughters.'