Demonstrative Tech

Tech brands turn to creative live events and activations to entice consumers

Implications - Even with access to online reviews and word-of-mouth via social media, consumers still benefit from actually interacting with products and services. Understanding this, tech brands are introducing out-of-the-box live events and brand activations that allow consumers to experience what they have to offer first-hand. Not only does this hands-on approach to marketing communicate faith in the product, it also seems like a generous way for brands to connect with new consumers.
SCORE: 5.5
This Year and Warm Top 4 Examples: 18,706 Total Clicks Aug 15 - Apr 16
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Consumer Insight Topics: TechMarketing
Interactive Electronics Shops - The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
SCORE: 6.8
Hot 14,996 Clicks Pub: Aug 1, 15
Interactive Electronics Shops
The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
As a brand that’s all about empowering people to create DIY electronics, littleBits recently set up an electronics shop in New York City to give people the chance to experiment with its... [More]
Technology-Testing Events - Microsoft's Device Night Invites People to Eat, Drink & Try New Products
SCORE: 6
Warm 1,687 Clicks Pub: Oct 18, 15
Technology-Testing Events
Microsoft's Device Night Invites People to Eat, Drink & Try New Products
Device Night is an opportunity for Microsoft to gain the intrigue, attention and trust of consumers and retail professionals in its products, as well as for consumers and professionals to have fun... [More]
Underground Gaming Events - PlayStation's Pop-Up Let Fans Play VR Games Before Its Headset Release
SCORE: 4.6
This Year and Warm 952 Clicks Pub: Apr 13, 16
Underground Gaming Events
PlayStation's Pop-Up Let Fans Play VR Games Before Its Headset Release
For this year’s EGX Razzed, PlayStation set up an exciting gaming event for its fans. PlayStation’s own virtual reality headset isn’t set for an official release until October... [More]
Sensory Audio Shops - These Sennheiser Pop-Up Stores Celebrate the Holiday Season
SCORE: 3.1
Mild 1,071 Clicks Pub: Sep 23, 15
Sensory Audio Shops
These Sennheiser Pop-Up Stores Celebrate the Holiday Season
Known for its range of handcrafted headphone accessories, Sennheiser is a favorite among audiophiles who appreciate smooth and crisp sound quality. In celebration of the holiday season, Sennheiser... [More]
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