Communal Discount

A desire for social interaction has consumers turning to group discount options

Implications - Seeking to balance budget-conscious strategies with social experiences, consumers are turning to communal discount activities. Providing incentives for shared activities, retailers are offering cost-saving experiences that don't sacrifice social engagements, speaking to a desire to maintain personal indulgences, even with financial cutbacks.
SCORE: 5.5
Warm Top 4 Examples: 7,741 Total Clicks Nov 13 - Nov 14
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Consumer Insight Topics: BusinessLifestyleDrinkingNew Ventures
Giant Picnic Lunch Tables - O2's Big Picnic Table is a Spot for Brits to Grab £1 Meals for Lunch
SCORE: 5.4
Warm 2,520 Clicks Pub: May 20, 14
Giant Picnic Lunch Tables
O2's Big Picnic Table is a Spot for Brits to Grab £1 Meals for Lunch
In the UK, it’s estimated that there are about 15.8 million people that don’t take their full lunch breaks, so in the hopes of luring Brits away from eating at their desks, O2 created a... [More]
Internet Influencer Discounts - The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
SCORE: 6
Warm 3,091 Clicks Pub: Nov 17, 14
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
If you are Instagram famous and are looking for a onesie, you should take advantage of this recently opened NYC pop-up shop’s social shopping platform. The OnePiece Soho pop-up lets customers... [More]
Anti-Smartphone Discounts - Abu Ghosh Offers Half Off to Customers Who Turn Off Their Mobile Phones
SCORE: 5
Mild 1,525 Clicks Pub: Nov 26, 13
Anti-Smartphone Discounts
Abu Ghosh Offers Half Off to Customers Who Turn Off Their Mobile Phones
Located in Abu Ghosh just outside of Jerusalem, a restaurant of the same name is offering a half-off discount to patrons who turn off their mobile phones for the duration of their visit. Abu Ghosh... [More]
Crafty Beer Discounts - The Craft Beer Passport Gives Beer Lovers Delicious Discounts on Craft Brews
SCORE: 4.9
Mild 605 Clicks Pub: May 21, 14
Crafty Beer Discounts
The Craft Beer Passport Gives Beer Lovers Delicious Discounts on Craft Brews
Forget about green cards and driver’s licenses; henceforth, the most coveted personal identifying document—at least in Toronto—will be the Craft Beer Passport. This $20 card,... [More]