Soothing Consumption

Consumers turn to relaxation-oriented edibles for stress relief

Implications - Although products like tea are purported to have calming properties, consumers are responding to more aggressive branding that's upfront about benefits. Aimed at consumers struggling with stressful, busy schedules, products that are specifically designed for relaxation are gaining traction.
SCORE: 4.4
Mild Top 4 Examples: 14,586 Total Clicks Mar 14 - Sep 14
Popularity
Activity
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodHealthDrinking
Healthy De-Stressing Drinks - Noa Relaxation is a Brand of Natural Relaxing Drinks
SCORE: 6.5
V. Hot 10,039 Clicks Pub: Sep 8, 14
Healthy De-Stressing Drinks
Noa Relaxation is a Brand of Natural Relaxing Drinks
Noa Relaxation is a relaxing drink brand from Sweden that’s designed to reduce stress with its all-natural ingredients. One of the most relaxing and healthy drinks that’s a good go-to is... [More]
Edible Rock Gardens - This Zen Rock Garden was Created by Candy Confectioner Motohiro Inaba
SCORE: 4.2
Warm 2,396 Clicks Pub: Jun 6, 14
Edible Rock Gardens
This Zen Rock Garden was Created by Candy Confectioner Motohiro Inaba
Candy confectioner Motohiro Inaba teamed up with a group of art directors, which consists of Tomonori Saito and Shohei Sawada, to create a zen rock garden. In Japanese tradition, rock gardens are... [More]
Medicated Desserts - Kittys Kakes Offers Marijuana Dank Pops and Mini Dopenuts
SCORE: 5
Mild 1,704 Clicks Pub: Jun 16, 14
Medicated Desserts
Kittys Kakes Offers Marijuana Dank Pops and Mini Dopenuts
Kittys Kakes is one of the first bakeries to offer marijuana-infused pastries and desserts, something made much more easy as the legalization of weed spreads throughout the United States. First the... [More]
Heartburn-Destroying Vegetable Brews - Beet Kvass Eliminates Heartburn While Delivering Flavor
SCORE: 1.5
Untested 447 Clicks Pub: Mar 25, 14
Heartburn-Destroying Vegetable Brews
Beet Kvass Eliminates Heartburn While Delivering Flavor
Beet kvass is usually toward the bottom of people’s list when it comes to go to medicines, or even drinks in general , but it has its merits and there’s a lot of them. Heartburn is a... [More]