Manga Marketing

The popularity of cult anime cartoons is making its way into mainstream campaigns

Implications - As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue.
SCORE: 3.9
Mild Top 5 Examples: 5,954 Total Clicks Jan 14 - Sep 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Anime Banking Campaigns - Okinawa’s Bank of the Ryukyus Bank Ad Campaign Stars Colorful Characters
SCORE: 5.4
Mild 1,402 Clicks Pub: Aug 12, 14
Anime Banking Campaigns
Okinawa’s Bank of the Ryukyus Bank Ad Campaign Stars Colorful Characters
Anime characters are used to promote just about everything in Japan, but this bank ad campaign for Okinawa’s Bank of the Ryukyus or Ryugin is pretty unusual. The ad stars two colorful, big-eyed... [More]
Anime Hotel Campaigns - The Pokemon Hotel Adventure is Part of a New Peninsula Tokyo Campaign
SCORE: 4.4
Mild 1,110 Clicks Pub: Jul 15, 14
Anime Hotel Campaigns
The Pokemon Hotel Adventure is Part of a New Peninsula Tokyo Campaign
A new Peninsula Tokyo campaign will be launched by the luxury Japanese hotel in the fall, specifically inviting kids to partake in a range of Pokémon-themed activities. Starting October 1st,... [More]
Adorable Anime Soccer Mascots - Japan Chose Pikachu as the Mascot for the FIFA 2014 Games
SCORE: 2.6
Mild 1,751 Clicks Pub: Mar 22, 14
Adorable Anime Soccer Mascots
Japan Chose Pikachu as the Mascot for the FIFA 2014 Games
For the FIFA 2014 World Cup tournament, Japan chose some very familiar faces to cheer on its team as mascots — Pikachu, plus a team of 10 other Pokemon. In the promotional image for Japan’s... [More]
Anime-Inspired Singer Ads - The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
SCORE: 3.6
Untested 1,287 Clicks Pub: Jan 14, 14
Anime-Inspired Singer Ads
The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
Korean pop group Sistar have appeared in a commercial for the online Korean shopping site ‘11st’ as the characters from the popular anime show Sailor Moon. Dubbed ‘Sailor Stars,&#... [More]
Anime Monster Travel Campaigns - All Nippon Airways Has a Special Summer Pokemon Travel Campaign
SCORE: 3
Untested 404 Clicks Pub: Jun 17, 14
Anime Monster Travel Campaigns
All Nippon Airways Has a Special Summer Pokemon Travel Campaign
All Nippon Airways (ANA) has launched Pokémon-themed travel campaigns in the past that have been hugely successful with families and now, a new campaign has been introduced this summer with even... [More]