Trend cluster
Category

Refurbished
Accommodation

Hotels add a contemporary spin to vintage aesthetics to stand apart.

Revived Hip HotelsStylish Pod AccommodationsColorful Hotel LobbiesStreamlined MOD Hotels

Trend

What is the Refurbished Accommodation trend?

Refurbished Accommodation: Adding a sense of nostalgia, hotels are reviving retro aesthetics to maintain an element of familiarity. Breathing new life into vintage goods and outdated decor through contemporary touches, these hotels are allowing travelers to reminisce about styles of the past without having to sacrifice the ease of modern amenities.

Trend themes

Themes within the Refurbished Accommodation trend

Three behaviours holding the trend together
01

Retro aesthetics

Hotels are reviving retro aesthetics to maintain an element of familiarity.

02

Artistic & Eclectic design

Hotels are using artistic and eclectic design in public spaces to create a playful atmosphere.

03

Revitalizing abandoned spaces

Hotels are revitalizing abandoned spaces and adopting a new identity as part of their brand strategy.

Industry implications

What the Refurbished Accommodation trend means for industry

Where the trend changes the playbook
For

Interior Design

Interior designers can help hotels revive diverse and nostalgic aesthetics to their lobbies and rooms.

For

Hospitality

Hotel chains and independent hotels can refresh their brand identity strategy by modernizing their physical spaces.

For

Architecture & Construction

Construction and architecture firms share a common bond with hotels in revitalizing abandoned buildings.

Trend signals

Trend signals for Refurbished Accommodation

Trend score 4.6 out of 10, from popularity 59%, activity 71%, freshness 8%.

Popularity59%
Activity71%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe