Passive Discount

Requiring minimal activity, brands offer rewards for everyday consumer behavior

Implications - Making discounts and rewards more consumer-friendly, brands are exchanging goods for the completion of day-to-day activities. Allowing consumers to earn points by watching movies and traveling, this approach to loyalty lets consumers get discounts for activities they most likely already participate in, offering incentives through minimal, and less strenuous behavior.
SCORE: 4.4
Mild Top 4 Examples: 4,452 Total Clicks Jul 14 - Aug 15
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DEMOGRAPHICS
Consumer Insight Topics: TechMobileMarketingInteractive
Viewer-Engaging Loyalty Programs - The Fox Rewards Service Helps You Get Free Movie Tickets
SCORE: 5.2
Mild 2,098 Clicks Pub: Aug 15, 14
Viewer-Engaging Loyalty Programs
The Fox Rewards Service Helps You Get Free Movie Tickets
Now you can be rewarded for trolling the Internet and watching film trailers and movies with the Fox Rewards service. This innovative loyalty program concept is a great way to reward film-goers and... [More]
Rewarding Sleepover Apps - Room Mate Hotels' App Offers Rewards for Sleeping in New Places
SCORE: 4.5
Mild 1,248 Clicks Pub: Jul 10, 14
Rewarding Sleepover Apps
Room Mate Hotels' App Offers Rewards for Sleeping in New Places
Room Mate Hotels’ SleepOver app was made to appeal to travelers and pajama party lovers, offering incentives each time you check in before bed from a different place. The app has a big “... [More]
Rewards-Based Social Networks - The 'Thumb War' App Treats the Most Popular Users to Discounts
SCORE: 3.5
Mild 294 Clicks Pub: Aug 24, 15
Rewards-Based Social Networks
The 'Thumb War' App Treats the Most Popular Users to Discounts
The ‘Thumb War App’ puts a new spin on the classic children’s game. The app lets members compete for rewards based on the frequency and popularity of their posts. The app lets... [More]
Couch Potato Reward Programs - The Viggle App Rewards You for Watching TV Shows
SCORE: 2.6
Untested 812 Clicks Pub: Aug 15, 14
Couch Potato Reward Programs
The Viggle App Rewards You for Watching TV Shows
If you like to hang out on your couch and watch TV shows back-to-back or several movies, now you can feel less guilty about it with the Viggle rewards program. This nifty app compensates you for... [More]