Category
Marketing
Fan Immersion
Trend cluster
Category
Sensory
Branding
Brands enhance sensory experiences through abstract packaging materials.
3.2
Trend score
Trend
What is the Sensory Branding trend?
Sensory Branding: Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Trend themes
Themes within the Sensory Branding trend
Three behaviours holding the trend together01
Sensory branding
Brands are adding unique textures to their packaging for sensory enticement, creating opportunities for designers to innovate on the tactile aspect of packaging design
02
Abstract packaging design
Designers are using diverse fabrics and cut-out shapes to add dimension to store-bought goods, creating opportunities for brands to differentiate themselves through packaging design
03
Texture-based branding
Texture-focused branding is becoming increasing popular, as designers use patterns and shapes to create memorable and easily distinguishable packaging
Industry implications
What the Sensory Branding trend means for industry
Where the trend changes the playbookFor
Packaging design
The rise in abstract and texture-based packaging design presents an opportunity for designers and businesses to innovate and differentiate themselves in a crowded market
For
Food and beverage
Texture-based and sensory branding is particularly relevant to the food and beverage industry where brands are looking to entice customers with unique, memorable packaging and product experiences
For
Beauty and skincare
Texture-based branding and sensory packaging is increasingly relevant to the beauty and skincare industry, as brands look to create luxurious product experiences through packaging and design innovation
Trend signals
Trend signals for Sensory Branding
Trend score 3.2 out of 10, from popularity 46%, activity 42%, freshness 8%.
Popularity46%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sensory Branding trend
9 featured examples from Jan 23, 2014 to Oct 16, 2016CategoryLifestyle
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
Innovating wine and beverage packaging with unconventional designs can create a unique selling point for brands and appeal to a broader range of consumers.
CategoryLifestyle
Quilted Tea Packaging
ICA Looks to Handicrafts for Tea Packaging Ideas
Creating unique packaging designs for food and beverage products can increase customer engagement and set a brand apart.
CategoryLifestyle
Undressed Oil Packaging
Creteleon Olive Oil Bottle Comes with a Sheath Perfect for Gifting
Disruptive innovation opportunity to revolutionize packaging solutions and enhance the presentation and preservation of food and beverage products.
CategoryLifestyle
Rope-Wrapped Rums
RM Rum is Encased in Beautiful Bottles that Highlight Multiple Influences
The packaging design industry can explore new approaches that combine different disciplines to create visually appealing and functional packaging for various products.
CategoryMarketing
Triangulated Terrycloth Branding
Vertty Towel Packaging Catches Eyes with Sharp and Colored Shapes
The textile design industry can explore shapeshifting fabrics to create unique patterns and customizable products.
CategoryArt & Design
Ornamental Skincare Boxes
Gaba Guzik's Hand Cream Packaging Concept Adopts an Unusual Shape
The beauty and skincare industry can experiment with abstract packaging designs to differentiate their products and attract consumers.
CategoryLifestyle
Texture-Focused Jam Branding
The Regina Royale Jam Labels are Modern and Easily Distinguished
Innovative packaging designs for food products like jams can help brands stand out in a crowded market and appeal to consumers looking for something new.
CategoryFashion
Scented Skincare Boxes
Mentholatum’s Vapor Rub Features a Lavender Scratch-and-Sniff Panel
Incorporating scents into skincare packaging or labels to provide an extra sensory experience for customers.
CategoryMarketing
Layered Liquor Labels
The New Labels on the Craigellachie Whiskey Bottle Layer Images & Text
Design companies can explore new creative techniques like layered labels and embossing to enhance product branding.
