Brands enhance sensory experiences through abstract packaging materials
Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Trend Themes
1. Sensory Branding - Brands are adding unique textures to their packaging for sensory enticement, creating opportunities for designers to innovate on the tactile aspect of packaging design
2. Abstract Packaging Design - Designers are using diverse fabrics and cut-out shapes to add dimension to store-bought goods, creating opportunities for brands to differentiate themselves through packaging design
3. Texture-based Branding - Texture-focused branding is becoming increasing popular, as designers use patterns and shapes to create memorable and easily distinguishable packaging
Industry Implications
1. Packaging Design - The rise in abstract and texture-based packaging design presents an opportunity for designers and businesses to innovate and differentiate themselves in a crowded market
2. Food and Beverage - Texture-based and sensory branding is particularly relevant to the food and beverage industry where brands are looking to entice customers with unique, memorable packaging and product experiences
3. Beauty and Skincare - Texture-based branding and sensory packaging is increasingly relevant to the beauty and skincare industry, as brands look to create luxurious product experiences through packaging and design innovation
