Sensory Branding

Brands enhance sensory experiences through abstract packaging materials

Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
SCORE: 4.5
Mild Top 6 Examples: 29,101 Total Clicks Jan 14 - Oct 15
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DEMOGRAPHICS
Crumpled Paper Bag Packaging - The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
SCORE: 6.1
Hot 18,600 Clicks Pub: Jan 23, 14
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
The new UR wine packaging design presents this bottle to consumers in a crumpled brown paper bag. This seems almost humorous when one considers that in old films booze was often concealed in a brown... [More]
Quilted Tea Packaging - ICA Looks to Handicrafts for Tea Packaging Ideas
SCORE: 4.6
Mild 2,634 Clicks Pub: Sep 8, 14
Quilted Tea Packaging
ICA Looks to Handicrafts for Tea Packaging Ideas
Tea is one of those beverages that’s comforting and warm like a blanket, and this tea packaging idea takes this concept quite literally. The packaging designed for ICA by the Silver design... [More]
Undressed Oil Packaging - Creteleon Olive Oil Bottle Comes with a Sheath Perfect for Gifting
SCORE: 3.8
Mild 4,528 Clicks Pub: Jun 6, 14
Undressed Oil Packaging
Creteleon Olive Oil Bottle Comes with a Sheath Perfect for Gifting
As subtly suggested by the name of the olive oil, Creteleon is a premium olive oil that is produced on the Greek island of Crete. When it comes to olive oil packaging, there’s a bit of a divide:... [More]
Rope-Wrapped Rums - RM Rum is Encased in Beautiful Bottles that Highlight Multiple Influences
SCORE: 2.8
Mild 227 Clicks Pub: Oct 7, 15
Rope-Wrapped Rums
RM Rum is Encased in Beautiful Bottles that Highlight Multiple Influences
RM Rum is a scrumptious variety that, surprisingly, is a blended option that contains rums from all corners of the Caribbean before being aged in northern Italy in wooden casks of acacia, Swiss oak,... [More]
Triangulated Terrycloth Branding - Vertty Towel Packaging Catches Eyes with Sharp and Colored Shapes
SCORE: 3.5
Untested 666 Clicks Pub: Feb 28, 14
Triangulated Terrycloth Branding
Vertty Towel Packaging Catches Eyes with Sharp and Colored Shapes
Looking at Vertty Towel packaging, you may be reminded that these sorts of items don’t typically come in boxes. What designer Frederico Cardoso has decided to do is to rebrand these beach... [More]
Ornamental Skincare Boxes - Gaba Guzik's Hand Cream Packaging Concept Adopts an Unusual Shape
SCORE: 2
Untested 2,446 Clicks Pub: Jun 2, 14
Ornamental Skincare Boxes
Gaba Guzik's Hand Cream Packaging Concept Adopts an Unusual Shape
The inspiration for this unusual hand cream packaging by Gaba Guzik comes from a spiderweb, although it’s been abstracted into something much more beautiful. The concept packaging for WOI High... [More]