Participatory Discount

Retailers exchange discounts for action-oriented involvement

Implications - Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers.
SCORE: 6.1
Warm Top 5 Examples: 16,190 Total Clicks Oct 13 - Oct 15
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Consumer Insight Topics: LifestyleFoodSocial Good
Health Food Shopping Rewards - This Insurance Policy Offers Monetary Healthy Eating Incentives
SCORE: 6.6
Hot 5,965 Clicks Pub: Jul 17, 14
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
There are lots of things companies do to get their employees to try to live healthier lifestyles, and now insurance policies offering healthy eating incentives is among them. EatRight Rewards is an... [More]
Action-Based Loyalty Apps - Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
SCORE: 6.3
Warm 4,209 Clicks Pub: Apr 22, 14
Action-Based Loyalty Apps
Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
Juengo is an app that gives out customer rewards, but unlike a lot of other loyalty programs, what makes Juengo unique is that it gives out points in return for actions completed, rather than items... [More]
Impression Rewarding Restaurants - Not A Burger Stand Offers Discounts to People Doing Impressions
SCORE: 5.6
Warm 1,729 Clicks Pub: Jul 29, 14
Impression Rewarding Restaurants
Not A Burger Stand Offers Discounts to People Doing Impressions
Los Angeles restaurant Not A Burger Stand offers discounts to people who order in the voice of a specified character. From Frozen’s Olaf to Game of Throne’s Little Finger, talented... [More]
Rewarding Activity Trackers - This Retail Chain Rewards Healthy Habits with Store Discounts
SCORE: 4.4
Mild 657 Clicks Pub: Oct 9, 15
Rewarding Activity Trackers
This Retail Chain Rewards Healthy Habits with Store Discounts
‘Walgreens’ recently launched an activity tracker that rewards healthy habits with store discounts. With the rise of wearable technology, activity trackers have become a popular way for... [More]
Food Waste Discounts - Diners Exchange Food Waste for Reduced Restaurant Rates
SCORE: 4.3
Mild 3,630 Clicks Pub: Oct 14, 13
Food Waste Discounts
Diners Exchange Food Waste for Reduced Restaurant Rates
Vera Widermann’s BIOMAT concept allows diners to exchange food waste for discounted menu items at participating restaurants. Customers bring their own biodegradable food waste where the... [More]