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Participatory Discount

Retailers exchange discounts for action-oriented involvement

Implications - Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers.
Trend Themes
1. Action-based Loyalty Programs - Consumers are being rewarded for their actions, rather than only for their purchases, creating opportunities for retailers to engage with consumers in new ways.
2. Participatory Environmental Programs - Consumers are incentivized to participate in environmental initiatives, creating opportunities for retailers to provide products and services that promote environmental sustainability.
3. Health Rewards and Incentives - Businesses are offering incentives to reward people who engage in healthy activities or make healthy choices, creating opportunities for retailers to promote health and wellness products.
Industry Implications
1. Retail - Retailers are using action-based loyalty programs to build stronger relationships with consumers and promote customer engagement.
2. Food and Beverage - Restaurants and grocery stores are incentivizing healthy choices and environmental sustainability, creating opportunities for businesses to promote healthy and eco-friendly options.
3. Healthcare and Insurance - Insurance companies and healthcare providers are offering rewards and incentives for healthy behavior, creating opportunities for businesses to promote health and wellness products and services.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
159,422 Total Clicks
Date Range:
Oct 13 — Oct 15
Trending:
Warm
Consumer Insight Topics:

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