AR features entice consumers to engage with products in-store
Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store.
Workshop Question - How can you leverage the constant connectivity of your consumers to create more memorable interactions?
Trend Themes
1. AR Packaging - AR features incorporated in product packaging is an emerging trend that enhances the shopping experience and generate social media content, offering disruptive innovation opportunities in the packaging industry.
2. DIY AR - DIY AR technology allows users to experience augmented reality in real life, unlocking opportunities for developing simplified DIY AR kits for consumers.
3. AR Mobile Integration - AR technology now being integrated into mobile apps for simplified tasks such as shipping, creating new disruptive opportunities for the commerce industry.
Industry Implications
1. Packaging - AR packaging held the potential to revolutionize product packaging and showcase products in a captivating manner, expanding opportunities for the packaging industry.
2. DIY Technology - DIY AR technology unlocks many possibilities for creating DIY kits for consumers interested in experimenting with augmented reality, suggesting potential growth for the DIY industry.
3. E-commerce - AR mobile integration in mobile apps like eBay improves the user experience and establishes new opportunities within the commerce industry to leverage AR technology.
7 Featured, 59 Examples:
290,174 Total Clicks
Date Range:
Mar 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:
