This Example of Egg Branding Emphasizes Freshness and Purity

By: Rebecca Byers - Jan 22, 2016
References: thedieline
This example of egg branding and packaging design hails from Udmurtia in Russia, where Varaksino Limited is the largest producer of eggs. The cardboard egg carton has a photographic label on it that features high-resolution images of freshly picked eggs in a straw basket.

In order to create a new branding and packaging identity, Varaksino Ltd tapped the creative team at Vozduh advertising agency, who aimed to communicate the freshness and purity of the product through its visual aesthetic. In utilizing images of freshness that hint at the product's natural and sustainable origins, the packaging succeeds in emphasizing the farm-to-table nature of the journey of the eggs, which can be seen as a response to new concerns from consumers regarding food quality.