Jaguar Land Rover Now Lets Consumers Test Drive Vehicles Using a Phone
Laura McQuarrie — June 14, 2017 — Autos
References: landroverusa & psfk
A new augmented reality banner ad from Jaguar Land Rover is now making it possible for consumers to test drive vehicles from the brand on the spot, using only their smartphone.
Using technology from AR start-up Blippar, the automotive AR advertisement gives viewers the chance to drop straight into the seat of the all-new Range Rover Velar SUV. From there, users are able to hold up their phone screen and move it in all directions to see the full interior of the car. The experience also makes it possible for users to see "from the perspective of the car."
One of the best parts of the AR banner ad is that it requires no app to be experienced, and it is compatible with Chrome and Firefox Internet browsers, as well as Android smartphones.
Using technology from AR start-up Blippar, the automotive AR advertisement gives viewers the chance to drop straight into the seat of the all-new Range Rover Velar SUV. From there, users are able to hold up their phone screen and move it in all directions to see the full interior of the car. The experience also makes it possible for users to see "from the perspective of the car."
One of the best parts of the AR banner ad is that it requires no app to be experienced, and it is compatible with Chrome and Firefox Internet browsers, as well as Android smartphones.
Trend Themes
1. Augmented Reality in Advertising - Using augmented reality in advertising allows consumers to have immersive experiences with products or services, driving engagement and interest.
2. Virtual Test Drives - Virtual test drives using smartphone technology enable consumers to experience the features and capabilities of vehicles without physically being present at a dealership, providing convenience and accessibility.
3. Non-app AR Experiences - The development of augmented reality experiences that can be accessed without requiring the installation of a dedicated application opens up new possibilities for engaging consumers and expanding reach.
Industry Implications
1. Automotive - The automotive industry can leverage smartphone technology and augmented reality to offer virtual test drives, improving customer engagement and reducing the need for physical dealership visits.
2. Advertising - The advertising industry has the opportunity to incorporate augmented reality into campaigns to create interactive and immersive experiences for consumers, enhancing brand visibility and customer engagement.
3. Technology - As smartphone technology advances and augmented reality capabilities improve, the technology industry can play a key role in developing innovative applications and platforms for virtual test drives and non-app AR experiences.
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