Brand Killer is a Wearable Device That Gets Rid of Big Corporate Logos

By: Laura McQuarrie - Jan 28, 2015
References: challengepost & designtaxi
After becoming sick and tired of seeing branded items absolutely everywhere, a group of students from the University of Pennsylvania banded together to create the 'Brand Killer.'

With only a budget of $100 and a time constraint of 36 hours, the students assembled a wearable device that blurs out brand logos and advertisements when you look at them. The technology behind the wearable headset is augmented reality and openCV image processing, which matches imagery from brands to images loaded into the Brand Killer database. Although the headset is a little too cumbersome to be worn all the time for daily use, the student group is working on a way to scale down the headset to permanently block branded content from sight.