This SocialBusiness.org top list explores a bread of fair trade innovations ranging from food and fashion to flowers and record labels. Generally speaking, fair trade is a strategy used to alleviate poverty through giving small farmers, entrepreneurs and artisans a fair wage for their work.
It is a result of the realities of global capitalism, but of course, it's not without its setbacks. In the summer of 2011, the Stanford Social Innovation Review published an article called The Problem with Fair Trade Coffee, which explored how strict certification requirements can create an environment of economic inequality.
Nonetheless, these fair trade innovations showcase how much the original fair trade movement has influenced other social entrepreneurs to get out there and create business models that puts the focus on people rather than profit.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
