Kallari chocolate bars are made by a farmers cooperative in Ecuador who harvest local cacoa beans and do their own marketing. In addition to helping preserve the Amazonian Rainforest, the farmers also get to keep 100% of the profits their products bring in, making it a true social business.
Fortunately we're seeing fair trade practices become more mainstream in a variety of fields, but the Kallari cooperative is taking it to another level. By pioneering the co-op model for trade, they are taking business ethics to a new tier of sustainability and empowerment. As a result, the 850 Kichwa families involved in Kallari chocolates are living more prosperous lives with stable incomes.
The farmers harvest Ecuador Nacional Arriba cacoa beans, and the resulting Kallari chocolate bars are said to have little bitterness, even though they are made of 70-85% cacoa. The chocolate contains Rainforest Alliance certified cacoa and is certified organic by the U.S.A. Department of Agriculture.
Part of the creative marketing behind this brand involves the packaging. Besides a bold design, the inside of the packaging is printed with the Kallari chocolate story, helping to bring further awareness to the customer.
Kallari -- pronounced kahl-YA-di -- is the verb meaning "to begin" in the Runa, Lowland Kichwa language.
In addition to the chocolate bars, they also have the Kallari Chocolate Lounge in Quito, Ecuador where customers can enjoy some local coffee along with their ethical treats.
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