The United Nations Development Programme and the FairChain Foundation joined forces to create The Other Bar, a chocolate bar that's made from pure, organic Ecuadorian cocoa. The Other Bar is described as an "experiment in Radical Equality" and it challenges consumers to disrupt the cycle of poverty within the cocoa sector.
Farmers only make about 3% of the value of the cocoa that's used to make chocolate, which means that most are simply not able to make a living wage. The Other Bar sets itself apart by supporting farmers with fair prices and faster payments. Inside every milk or dark chocolate bar product, which contains two 50-gram bars, chocolate lovers will find a QR code token that can be scanned. Consumers have the choice of spending the token to save a portion of money on their next purchase or help to support farmers growing cocoa-producing trees.