Level Ground Trading focuses on providing consumers with quality edibles that are completely fair trade. Looking to communicate this visually, the company turned to the creative minds at Subplot Designs to produce inspiring and informative packaging. Utilizing innovative kraft paper, re-sealable vapour-barrier bags, Subplot created a wrapper that brings Level Ground Trading products back to their source.
Adorned with simple, realistic prints of the act of cultivating the makings of each of the company's products, Level Ground Trading products are swathed in socially conscious and deeply affecting packaging. As the name of the company illustrates, this packaging brings the growers from faraway countries on level ground with the consumer. Correctly portrayed as artisans, the farmer is to be revered and respected.
"Trading fairly with farmers means we need to appreciate this hard work and the risk involved with raising and selling crops," Level Ground Trading says.
They do this by traveling to meet the farmers to establish trust and respect, supporting sustainable environmental practices, paying fairly and and promoting "independence, education and positive work conditions."
Simple in its design and punctuated with a few choice splashes of color and powerful imagery, Level Ground Trading packaging is not a wrapper consumers will soon forget.
Level Ground Trading Website
1970 Keating Cross Road Unit B
Victoria, BC V8M 2A6, Canada
Level Ground Trading on Facebook