It's difficult to convey the absolute deliciousness of chocolate when it's wrapped up in layers of paper, but Cacao Monkey packaging succeeds at suggesting the scrumptious flavor with the simple use of graphic techniques.
The bright colors chosen to enfold each treat were selected to each contain a different variety of the dessert. The bold foils cover the candy completely, while sleeves of earthy brown paper slide over top. Designer Niamh Richardson was working with a fictional brand of fair trade, eco-friendly organic chocolate, so the outer textured card deliciously demonstrates this green quality. Furthermore, the use of dye was minimized, and the logo and type of treat are spelled out in cutout text. Between the technicolor tints and the natural wrapping, Cacao Monkey packaging communicates scrumptiousness to its core.
What's Driving This Trend
- Eco-friendly Packaging
- Businesses can benefit from incorporating environmentally friendly packaging materials and graphic techniques to promote their product's quality and appeal.
- Cutout Text Design
- Businesses can incorporate cutout text designs on their packaging to communicate product information and increase visual interest.
- Colorful Foil Wrapping
- Companies can attract customers by incorporating bright and bold colored foils to differentiate between product types and create a visually appealing packaging design.
Who This Affects Most
- Food and Beverage
- Food companies can use eco-friendly and visually appealing packaging to highlight their brand and create an attractive product that stands out on shelves.
- Beauty and Wellness
- Beauty companies can incorporate cutout text design and colorful foil wrapping on their products to enhance their visual appeal and promote a more eco-friendly image.
- Fashion and Accessories
- Fashion companies can differentiate their products by using cutout text design on their packaging, making their products visually engaging and memorable.
