94 Examples of Innovative Food Packaging

From Stovetop-Inspired Cookies to Wild Dairy Branding

— June 3, 2013 — Marketing
In a culture where consumers are flooded with choice and hyper-branding is the norm, companies are making a big effort to offer immediate attention-grabbing examples of food packaging to attract buyers.

Lately, consumers flock first to the Internet to search reviews, comments and customer feedback rather than to a company. Because of this, companies are making a serious effort to re-brand, repackage and re-market themselves to attract customers during their very first interaction with a product. Concepts like stacked snack packaging, biodegradable packaging, completely clear packaging and simple, clutter-free packaging are new and creative ways companies are trying to better relate and attract customers. 

From psychedelic dairy branding to greener fast food packaging, see all the ways brands are coming up with to better market their food products.
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92
Remixed Brewery Branding (UPDATE)
Remixed Brewery Branding (UPDATE)
Heineken Beer Celebrates Its Newest Bottle Design for 2014
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91
Royalty-Honoring Whiskies
Royalty-Honoring Whiskies
This Macallan Bottle Packaging Honors the Queen's Coronation Anniversary
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90
Fast Food-Mimicking Pies
Fast Food-Mimicking Pies
Cakespy's Pie Fries Are the Ideal Celebratory Dish for Pi Day
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89
Iconic Beer Branding Makeovers
Iconic Beer Branding Makeovers
Miller Lite Gets a Design Makeover for Summer 2013
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88
Single-Serving Liquor Packaging
Single-Serving Liquor Packaging
These Stack Wines are a Perfect Way to Transport and Taste Vino
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87
Pork Product Packaging Cameras
Pork Product Packaging Cameras
This DIY Pinhole Camera is Made Using a Few Household Materials
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86
Personified Food Packaging
Personified Food Packaging
'Tom' by Eleanor Drotning Turns a Tomato Into a Go-To Guy
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85
Cannibal Chianti Collections
Cannibal Chianti Collections
Silence of the Lambs Wine Pairs Particularly Well with Very Rare Meat
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84
Bodacious Coffee Bean Branding
Bodacious Coffee Bean Branding
Bach Espresso Packaging Has a Simplistically Youthful Design Scheme
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83
Cookie-Inspired Mobiles
Cookie-Inspired Mobiles
The Biscotti TV Phone Fuses Food Packaging with Technology
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82
Ticket-Toting Beer Labels
Ticket-Toting Beer Labels
This Company Replaced Beer Labels with Tickets for Transportation
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81
Canned Cuppa Branding
Canned Cuppa Branding
Coffee & Soul Packaging is a Blend of Old and New Merchandizing
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80
Interplanetary Meal Rations
Interplanetary Meal Rations
NASA has Released Images of Astronauts Meals from the Last 50 Years
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79
Cottagey Brew Branding
Cottagey Brew Branding
Geneva Lake Beer Packaging Takes its Inspiration from Cottage Country
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78
Innovative Edible Packaging
Innovative Edible Packaging
Cellar360 Chocolate-Dipped Wine Bottles Are Perfect for Valentine̵
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77
Mountainous Dairy Product Packaging
Mountainous Dairy Product Packaging
Smari Icelandic Yogurt Only Uses Wholesome Ingredients
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76
Day-Designated Desserts
Day-Designated Desserts
Week Chocolate Packaging Colorfully Suggests Quotidian Flavors
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75
Ergonomic Bottle Repackaging
Ergonomic Bottle Repackaging
Pepsi is Repackaging for the First Time in 17 Years
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74
Dated Drink Branding
Dated Drink Branding
DD/MM/YY Tequila Packaging Seals in the Beverage for Later Enjoyment
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73
Banana Puree Jams
Banana Puree Jams
'OOH OOH AH AH Banana Jams' are Gooey Great Spreads
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72
Graffiti Fragrance Branding
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
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71
Honeycomb-Inspired Jars
Honeycomb-Inspired Jars
Radosevic's Honey Jars are Healthy
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70
Minimalist Art-Invigorated Jars
Minimalist Art-Invigorated Jars
The Son Brusque Jar Food Packaging Captures Southern Charm
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69
Illustrated Avian Supplement Packaging
Illustrated Avian Supplement Packaging
Pearlfisher's Avian Packaging is Beautifully Minimalist
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68
Global Gourmet Grub Subscriptions
Global Gourmet Grub Subscriptions
'Try The World' Ships Out Curated Gourmet Foods Monthly
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67
Unusually-Flavored Gourmet Honey
Unusually-Flavored Gourmet Honey
Wiener Honig's Organic Honey is Infused with Odd Flavors
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66
Matte Multicolored Bottles
Matte Multicolored Bottles
Thise Mejeri Packaging Has a Soft Texture with a Stimulating Spectrum
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65
Scrumptiously Sketched Snacks
Scrumptiously Sketched Snacks
Propercorn Packaging Delightfully Depicts Delicious Ingredients
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64
Weather Forecast Food Packaging
Weather Forecast Food Packaging
Kiyu Taro Labels Their Flavors Based on Atmospheric Conditions
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63
Humble Health Food Branding
Humble Health Food Branding
Uten's Simple Packages Emanate a Cute and Delectable Charm
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62
Cow-Shaped Steaks
Cow-Shaped Steaks
The Migros Food Packaging Designs Are Cute and Simple
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61
Radiant Beer Packaging
Radiant Beer Packaging
The 'SOL' Beer Packaging Design Glows Like the Sun
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60
Recycled Cylindrical Wrappers
Recycled Cylindrical Wrappers
Woolfiller Packaging Reuses Card for Consistency with Brand Values
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59
Water-Soluble Wrappers
Water-Soluble Wrappers
MonoSol Has Developed Edible and Dissolvable Food Packaging
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58
Organic Tea Brand Reboots
Organic Tea Brand Reboots
The Tazo Tea Rebranding is More Streamlined and Focuses on Ingredients
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57
Anime Fast Food Packaging
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
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56
Iconic Ingredient Branding
Iconic Ingredient Branding
Scrumptious Loukoumi Packaging Features Repeated Palatable Patterns
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55
Cartoony Baby Food Branding
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
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54
Simple Stripped-Down Labels
Simple Stripped-Down Labels
The New Ikea Food Packaging is Minimal and Literal
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53
Cute Cartooned Beverages
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
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52
Allegorical Gelato Campaigns
Allegorical Gelato Campaigns
The Frozen Dutch Ice Cream Brand Tells a Story for Each Flavor
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51
Crisp Kibble Branding
Crisp Kibble Branding
Crack Dog Food Packaging is Prepared with Sincerity Inside and Out
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50
Achromatic Patterned Wine Bottles
Achromatic Patterned Wine Bottles
The Wine Bottle Packaging for ‘Bigagnoli’ is Classic
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49
Food Packaging Fashion
Food Packaging Fashion
Katell Gelebart Upcycles Used Packaging into Cool Clothing
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48
Furlable Flap Wrappers
Furlable Flap Wrappers
UP Apple Pie Packaging Helps You Handle Treats, Cooling Them So You Can Eat
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47
Artisan Food Packaging
Artisan Food Packaging
Axfood Products Sport Wrappers Featuring Traditional Baking Methods
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46
Adorable Pet Food Packaging
Adorable Pet Food Packaging
The Katz Menu Features Different Types of Cats
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45
Wholesome Homemade Jam Packaging
Wholesome Homemade Jam Packaging
Cat Lady Preserves Use Simple Materials to Contain It's Product
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44
Bare Bones Meal Branding
Bare Bones Meal Branding
The Good Food Packaging is as Simple as the Product's Ingredients
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43
Burgeoning Plant Food Branding
Burgeoning Plant Food Branding
Root Fertilizer Packaging is Naturally Endearing
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42
Candid Seafood Branding
Candid Seafood Branding
The Fresh Fish Pack Concept Represents its Contents Honestly
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41
Flashback Food Packaging
Flashback Food Packaging
Vilje Musli Branding Attracts the Empowered Woman
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40
Hearty Food Campaigns
Hearty Food Campaigns
The 'Fresh from the Heart' Ads Request More than Canned Donations
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39
Dairy-Adopted Branding
Dairy-Adopted Branding
Creamwheat Packaging Appropriates the Iconic and Nostalgic Milk Carton
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38
Cultural Beverage Branding
Cultural Beverage Branding
These Coffee Cups by Alex Litovka Embrace Stereotypes
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37
Stamped Brew Branding
Stamped Brew Branding
Maria's Packaging Has the Charming Casual Quality of the Community Bar
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36
Tonal Beverage Branding
Tonal Beverage Branding
South Lawn Beer Packaging Appeals with its Sophistication and Variety
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35
Doodled Food Branding
Doodled Food Branding
Koel Fresh Packaging is Infused with a Playful Palate of Creativity
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34
Topless Beer Can Designs
Topless Beer Can Designs
Sly Fox's Unconvential Packaging Turns Beer Cans into Cups
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33
Chalk Print Bakery Branding
Chalk Print Bakery Branding
Two Hands Bread Packaging References the Casual Signage of Kiwi Delis
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32
DIY Tea Tag Wreaths
DIY Tea Tag Wreaths
This 'Around the World' Decor Will Showcase a Variety of Brewing Flavors
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31
Fast Food-Inspired Branding
Fast Food-Inspired Branding
Breadedescalope Cooks Up a New 'Grow to Go' Identity for Wildwuchs
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30
Inflated Food Branding
Inflated Food Branding
Delhaize Soup Packaging Emphasizes Primary Ingredients with Size and Color
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29
Creative Dairy Branding
Creative Dairy Branding
Milkin' It Packaging is as Stimulating Visually as its Contents Taste
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28
Bonehead Biscuit Branding
Bonehead Biscuit Branding
Darling Dog Food Packaging Combines Canine Icons for a Clever Image
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27
Pill-Inspired Beer Packaging
Pill-Inspired Beer Packaging
'Prescription Pilsner' by Peter Jostrand Allots Beer Like Daily Pills
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26
Card-Wrapped Confectionery
Card-Wrapped Confectionery
Rooftop Garden Popsicles Packaging Has Been Bound with Playful Branding
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25
Fashionable Brew Branding
Fashionable Brew Branding
COBAG Coffee Packaging Features a Range of Styles for Different Tastes
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24
Sliceable Snack Cartons
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
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23
Psychedelic Dairy Branding
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
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22
Squeezable Snack Branding
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
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21
Refreshed Fruit Product Packaging
Refreshed Fruit Product Packaging
Mirim Seo's 'Ugly Fruit' Makes the Color of Old Fruit Look New
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20
Carrot Stick Cigarettes
Carrot Stick Cigarettes
Daizi Zheng's Thought-Provoking Stereotype Food Packaging
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19
Literal Fruit-Shaped Logos
Literal Fruit-Shaped Logos
This Juice Packaging Concept Scrumptiously Combines Edible and Alphabet
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18
Space-Saving Food Packaging
Space-Saving Food Packaging
The Campactible Accordion Package for Instant Noodles
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17
Hunger-Solving Reusable Bags
Hunger-Solving Reusable Bags
These City Harvest Bags Fill Empty Stomaches
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16
Efficient Edible Packaging
Efficient Edible Packaging
The David Edwards WikiCells Food Technology is Revolutionary
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15
Greener Fast Food Packaging
Greener Fast Food Packaging
Quiznos Bellies Up to Eco-Friendly Takeout Containers
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14
Friendly Food Packaging
Friendly Food Packaging
Amelie and Friends is Friendly with its Branding
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13
Yummy Yellow Packaging
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
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12
Dickensian Food Packaging
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
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11
Burrito Bouquet Branding
Burrito Bouquet Branding
Taco Ole Packaging Makes it Easy to Carry and Serve Snacks for 20
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10
Personified Peanut Branding
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
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9
Stacked Snack Branding
Stacked Snack Branding
Cookie Break Packaging is a Crisp Tower of Goodness-Crammed Containers
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8
Minimalist Gourmet Branding
Minimalist Gourmet Branding
The My Olive Tree Product Packaging Modernizes Tradition
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7
Fast Food Purses
Fast Food Purses
The Eco-Friendly Togo Burger by Seulbi Kim Keeps Items in Order
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6
City-Shaped Produce Packaging
City-Shaped Produce Packaging
Made in BKLYN Herb Wrappers Assert the Contents' Local Origins
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5
Plantable Food Packages
Plantable Food Packages
This Eco-Friendly Food Packaging Can be Used to Grow Herbs
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4
Practically Open Packaging
Practically Open Packaging
Fruute Cookies are Wrapped Up in Thin Pieces of Transparent Plastic
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3
Stovetop-Inspired Cookie Boxes
Stovetop-Inspired Cookie Boxes
Thelma's Treats Cookie Packaging Design Opens Like an Oven
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2
Mixed Media Merchandizing
Mixed Media Merchandizing
One Percent Shoes Packaging is Part Cardboard and Part Wood
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1
Blabbermouth Biscuit Branding
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
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