In an effort to evolve the brand, Tazo tea has begun the process of completely revamping the infamous company's overall appearance from packaging to store fronts. Known the exclusive tea of Starbucks, Tazo has come to be something of a must-have amongst tea connoisseurs who can't get enough of the organic blends they offer.
The rebranding of Tazo tea puts an emphasis on ingredients, production practices and simplicity; it's a no nonsense approach to branding that will likely be well received by fans of the brand. An interesting approach that Tazo took was to separate hot teas from cold teas. As a tea enthusiast, I know that it's a clever approach to identify which is best hot or cold because it'll be more acceptable by the inexperienced sipper.
The Tazo Tea Rebranding is More Streamlined and Focuses on Ingredients
Michael Hemsworth — February 20, 2013 — Marketing
References: tazo & thedieline