From Organic Tea Brand Reboots to Mega Branding Changes
Michael Hemsworth — April 5, 2013 — Marketing
These examples of rebranding highlight the different ways that companies and brands have gone about updating their images to better match the times. Moreover, many of them also help to quantify a more approachable demeanour to be more appealing to the modern consumer.
Rebranding is no easy task; everyday brands that manufacture food, clothing or other consumer goods are recognized by their logo, so a redesign can cause trouble. Change a logo too much and it's like reentering the market as a new company, but not changing it enough can also yield problems. The examples of rebranding that you'll find here highlight some of the best covered here on Trend Hunter in the past while and can definitely prove to be an interesting journey from the past through to the present.
Rebranding is no easy task; everyday brands that manufacture food, clothing or other consumer goods are recognized by their logo, so a redesign can cause trouble. Change a logo too much and it's like reentering the market as a new company, but not changing it enough can also yield problems. The examples of rebranding that you'll find here highlight some of the best covered here on Trend Hunter in the past while and can definitely prove to be an interesting journey from the past through to the present.
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