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17 Innovative Examples of Rebranding

From Organic Tea Brand Reboots to Mega Branding Changes

— April 5, 2013 — Marketing
These examples of rebranding highlight the different ways that companies and brands have gone about updating their images to better match the times. Moreover, many of them also help to quantify a more approachable demeanour to be more appealing to the modern consumer.

Rebranding is no easy task; everyday brands that manufacture food, clothing or other consumer goods are recognized by their logo, so a redesign can cause trouble. Change a logo too much and it's like reentering the market as a new company, but not changing it enough can also yield problems. The examples of rebranding that you'll find here highlight some of the best covered here on Trend Hunter in the past while and can definitely prove to be an interesting journey from the past through to the present.
6.5
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Activity
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17
Malt Soda Rebranding Contests
Malt Soda Rebranding Contests
Mountain Dew 'Discover Gold' Asks You to Rename & Redesign Packaging
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16
NHL Playoff Rebranding
NHL Playoff Rebranding
Pizza Chain Undergoes Temporary Name Change in Montreal
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15
Colorful Cleanser Rebranding
Colorful Cleanser Rebranding
P & G Ivory Soap Makeover is Fun, Fresh and Vibrant
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14
Controversial Commercial Rebranding
Controversial Commercial Rebranding
Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
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13
Northern Nation Rebranding
Northern Nation Rebranding
Bruce MAU Designs Decides Canada Needs a Makeover
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12
Relative Rebranding
Relative Rebranding
UK Insurance Company Shows What's In a Stage Name
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11
Revised Rouge Rebranding
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
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10
Burger Chain Rebrandings
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
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9
Ergonomic Bottle Repackaging
Ergonomic Bottle Repackaging
Pepsi is Repackaging for the First Time in 17 Years
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8
Augmented Raisin Icons
Augmented Raisin Icons
The Sun-Maid Makeover Involves a Busty New Logo Maiden
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7
Edgy Venue Brand Revivals
Edgy Venue Brand Revivals
The Fika Bar & Kitchen Makeover Takes on a Quirkier Branding Design
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6
Nature-Inspired Candle Rebranding
Nature-Inspired Candle Rebranding
The Standard Wax Rebranding is a Back to Basics Return to Nature
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5
Bestselling Beverage Rebranding
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
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4
Organic Tea Brand Reboots
Organic Tea Brand Reboots
The Tazo Tea Rebranding is More Streamlined and Focuses on Ingredients
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3
Sophisticated Pizza Packaging
Sophisticated Pizza Packaging
The Domino's Pizza Rebranding Comes with a New Chic Pizza Box
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2
Minimalist Iconic Candy Rebranding
Minimalist Iconic Candy Rebranding
Alyssa Phillips Does a Complete Packaging Redesign for M&Ms
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1
Rebranding Classic Board Games
Rebranding Classic Board Games
Monopoly's Packaging Gets a Modern Look
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