The Sun-Maid Makeover has people talking. Sun-Maid Raisins has given its iconic raisin girl a makeover and the words ‘Jumbo seedless raisins’ spring to mind. The ‘new’ raisin girl hasn’t yet displaced the image on the box, but she’s taken the raisin show on the road with her 3D animation gig.
The Sun-Maid makeover trades the wholesome innocence of the early 20th century for the enhanced modernity of the 21st. The walking, talking animation has stirred controversy around body image since the new raisin girl appears to have 'enhanced' proportions.
At any rate, the Sun-Maid makeover and its encompassing slightly creepy 3D animation with Barbie-like looks seems to be appealing primarily to tween girls.