Loukoumi packaging displays the primary ingredients of each delicious variety in repeated rows. Like a winning screen on a slot machine, the fresh-looking series of fruity symbols are arranged before the consumer, certainly exciting their taste buds.
The old favorite, Turkish delight, has been given a juicy new look with these clean white boxes, systematically arranged icons and a stimulating splash of color. Flavors of lemon, orange, grape and rose are displayed as delicious little photographs that have been worked into miniature matrix motifs.
To break up the repetition, Freehand's Kostas Dimotsantos applied bright bands that serve as the labels of Loukoumi packaging. They have delightful edges that are graphically stitched and an endearing handwritten-style typeface that makes the treats as approachable as the delectable recipe.
Key Themes Behind This Trend
- Ingredient-branded Packaging
- Creating packaging that highlights the primary ingredients can differentiate products and attract consumers.
- Repeating Food Icons
- Designing packaging with repeating patterns of food icons can create a visually appealing and memorable product.
- Handwritten Labeling
- Using handwritten-style typeface on labels can create a more approachable and personalized feel for products.
Where This Applies
- Food and Snack Packaging
- Food companies can use ingredient-branded packaging and repeating food icons to create more visually appealing and differentiated snack products.
- Graphic Design
- Designers can explore the use of repeating patterns of food icons and handwritten labeling techniques to create unique and memorable packaging designs for various industries.
- Confectionery Industry
- The use of ingredient-branded packaging with handwritten labels and repeating patterns of food icons can create a more personalized feel for candy products, attracting consumers looking for a unique and approachable snack option.
