Propercorn Packaging Delightfully Depicts Delicious Ingredients

 - May 8, 2013
References: zoemof & thedieline
The prospect of eating popcorn is just as appealing as the appearance of Propercorn packaging. With this endearing design, consumers will be enticed twice: once with their eyes and again with their taste buds.

Zoe More O'Ferrall opted for a combined look when designing these bags of popcorn, including a mess of popped kernels in photographic form at the top, and featuring lovely cartoony illustrations down below. This way, the shopper can better imagine the experience of opening the pouch; meanwhile, he or she will be delighted by the hand-drawn references to the flavor of each variety. An ocean wave brands the Sea Salt sort and a bowl and some green bushels represent Sour Cream and Chive flavor on Propercorn packaging.