The prospect of eating popcorn is just as appealing as the appearance of Propercorn packaging. With this endearing design, consumers will be enticed twice: once with their eyes and again with their taste buds.
Zoe More O'Ferrall opted for a combined look when designing these bags of popcorn, including a mess of popped kernels in photographic form at the top, and featuring lovely cartoony illustrations down below. This way, the shopper can better imagine the experience of opening the pouch; meanwhile, he or she will be delighted by the hand-drawn references to the flavor of each variety. An ocean wave brands the Sea Salt sort and a bowl and some green bushels represent Sour Cream and Chive flavor on Propercorn packaging.
What's Driving This Trend
- Photographic Packaging
- Exploring the use of photographic elements in packaging design to create visual appeal and entice consumers.
- Hand-drawn Illustrations
- Utilizing hand-drawn illustrations in packaging design to evoke a sense of charm and enhance the consumer experience.
- Flavor-themed Visuals
- Incorporating visually representative elements to communicate the flavor profile of a product and spark consumer interest.
Who This Affects Most
- Food Packaging
- Opportunity for food packaging companies to incorporate innovative design techniques, such as photographic elements and hand-drawn illustrations, to make their products stand out on store shelves.
- Snack Manufacturing
- Snack manufacturers can leverage flavor-themed visuals on packaging to enhance brand storytelling and attract consumers seeking unique flavor experiences.
- Graphic Design
- Graphic design firms can explore the use of photography and hand-drawn illustrations in packaging design as a strategy to differentiate their clients' products and create memorable brand identities.
