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Top 100 Billboard Trends of 2012

From Massive Electronic Ads to Bamboo Billboard Gardens

— December 30, 2012 — Marketing
Throughout the past few years, the biggest buzz of the ad industry has been the death of traditional mediums; these billboard trends, however, prove the naysayers wrong. The year 2012 saw a resurgence in many traditional mediums, with billboards and posters on the forefront.

The key to keeping billboards alive is updating them for a modern audience, which can be seen with such things as the festive unwrappable art ads by Leo Burnett, or the ongoing board-fueled war between Audi and BMW -- in both of these cases and most others, it's a matter of taking advantage of the physical shape and placement of the billboard itself.

If you're looking to spark innovation on your advertising or marketing team and encourage them to think outside of the box -- or rather, the board -- check out our Billboard Trend Report and deep-dive into 2012's most interesting billboard trends.
5.4
Score
Popularity
Activity
Freshness
98
Cynical City Billboards
Cynical City Billboards
'How are You Feeling' by David Shrigley Takes on NYC With One Question
<
97
St. Patty's Day Graphs
St. Patty's Day Graphs
The ‘Raise a Tax' Infographic Asks You to Spend Wisely
<
96
Vacation-Planning Charts
Vacation-Planning Charts
'How to Spend Your Summer' Infographic Gives Tips on What to Do in Summer
<
95
Fatal Ice Fall Charts
Fatal Ice Fall Charts
This Tablet Infographic Shows the Correct Way to Walk on Slippery Surfaces
<
94
Revamped Cyberspace Charts
Revamped Cyberspace Charts
Internet Explorer 9 Infographic Reveals the New and Improved Browser
<
93
Print Advertising Trend Report
Print Advertising Trend Report
Explore New Techniques and Examine Innovative Strategies
<
92
House-Warming Charts
House-Warming Charts
'A Sweet Welcome' Infographic Shows How Different Cultures Celebrate
<
91
Fruit Crop Countdown Charts
Fruit Crop Countdown Charts
The Fruit Infographic Shows the Best Seasons to Choose Fruits
<
90
Worldwide Bailout Charts
Worldwide Bailout Charts
Plain Green Infographic Reveals Staggering Numbers of Loans
<
89
Eco-Friendly Landscaping Charts
Eco-Friendly Landscaping Charts
The Green Your Garden Infographic Helps Flourish Your Garden
<
88
QR Code Statistic Charts
QR Code Statistic Charts
JumpScan Infographic Shows Insight About Quick Response and Its Usage
<
87
Stressful Relocation Charts
Stressful Relocation Charts
The Moving Infographic by Sixt Gives Tips on What Not to Forget
<
86
Costless Tuition Statistics
Costless Tuition Statistics
How to Get Free Money Infographic Shows How Students Can Spend Less
<
85
Pug-Promoting Methods
Pug-Promoting Methods
Interns Create Semi-Mobile Advertising & Use a Dog to Appeal to Consumers
<
84
Bald-Headed Ad Space
Bald-Headed Ad Space
Bald Logo Sells the Headspace of Bald Men to Companies for Ad Placement
<
83
Elevator Information Charts
Elevator Information Charts
The Skyscraper Lifts Infographic Reveals Mechanics
<
82
Misplaced Mobiles Statistics
Misplaced Mobiles Statistics
The World of Lost Smartphones Infographic Shows the Real Deal
<
81
Massive Electronic Advertisers
Massive Electronic Advertisers
The AQUOS 90-Inch Screen is Perfect for Big Promotion
<
80
Worldly Food Picks Charts
Worldly Food Picks Charts
The 'Who Eats What?' Infographic Shows the Globe's Eating Habits
<
79
Mix-and-Match Marketing (UPDATE)
Mix-and-Match Marketing (UPDATE)
The McDonald's ‘Come As You Are' Diversity Proj
<
78
Night-Only Ads
Night-Only Ads
McDonald's Reflective Billboard Comes to Life in the Dark
<
77
Text Messaging Statistics
Text Messaging Statistics
The Benefits of Texting Infographic Shows How SMS Makes Life Simple
<
76
Handheld Awareness Ads
Handheld Awareness Ads
'League Against Cancer' Emphasizes Personal Check-ups
<
75
Pesticide Produce Charts
Pesticide Produce Charts
The Dirty Dozen Infographic Lists Top Foods with Toxic Chemicals
<
74
Seaside Party Charts
Seaside Party Charts
Beach Party Infographic Shows the Birth of Beach-Goers and How It All Started
<
73
Guerrilla Marketing Trend Report
Guerrilla Marketing Trend Report
Stay on the Cutting-Edge of Today's Unique Strategies
<
72
Tweeting Clothes Dispensers
Tweeting Clothes Dispensers
Billboard Vending Machines Award Tweeters Who Compete for Soft Shirts
<
71
Musical Theater Charts
Musical Theater Charts
The Broadway Infographic Reveals the Numbers Behind-the-Scenes
<
70
Retirement Photo Billboards
Retirement Photo Billboards
Prudential 'Day One' Project Collage is Displayed Over NYC Tunnel
<
69
Intergenerational Poverty Ads
Intergenerational Poverty Ads
Girl Hub in Nigeria Promotes Speech Without Words
<
68
Lacklustre Art Charts
Lacklustre Art Charts
The Global Creativity Gap Infographic Shows the World's Depleting Innovation
<
67
Spinning Billboard Swings
Spinning Billboard Swings
The Kolotoc 'Merry-Go-Round' Project is Amusement via Advertisements
<
66
Obscene Street Signs
Obscene Street Signs
This Middle Finger Stop Sign Aims to Stop Lawbreakers
<
65
Motion-Activated Digital Displays
Motion-Activated Digital Displays
'Perception' Interactive Billboard Engages & Excites New Yorkers
<
64
Gender Driving Comparison Charts
Gender Driving Comparison Charts
Creditplus Cars Makes an Infographic on the Battle of the Sexes
<
63
Traveling Hair Removal Promos
Traveling Hair Removal Promos
The 'EWC Jitney Bum Bus' Offers Beach Goers Complimentary Waxing
<
62
Career-Seeking Infographics
Career-Seeking Infographics
'Where the Start Up Jobs Are' Statistics Gives Advice on Job Hunting
<
61
Toxic Home Goods Statistics
Toxic Home Goods Statistics
This Poison Infographic Reveal Tips on Harmful Household Products
<
60
Celebrity Offspring Advertising
Celebrity Offspring Advertising
Dannielynn Birkhead Follows Late Mom as GUESS Model
<
59
Bold Billboard Wars
Bold Billboard Wars
Newcastle Beer Mocks the Latest Stella Artois Ad with 'No Bollocks'
<
58
Seat Belt-Strapped Billboards
Seat Belt-Strapped Billboards
The Mumbai Traffic Police Sends a Clear Message of Safe Driving
<
57
Digital Dating Charts
Digital Dating Charts
Internet Dating Infographic Digs the Dirt About Online Hook Ups
<
56
Costly College Charts
Costly College Charts
The High Price of Higher Education Infographic Reveals School Tuitions
<
55
Audacious Poster Advertisements
Audacious Poster Advertisements
These Retro Style WPA Ads by Dan Cassaro are Noteworthy
<
54
Singed Sauce Ads
Singed Sauce Ads
The 'Taystee Chilli Sauce: Burned Billboard' is Too Hot to See
<
53
Legislative Loophole Art
Legislative Loophole Art
The GE Gallery Graffiti Art in Sao Paolo Gets Around Red Tape
<
52
Fatal Death Statistics
Fatal Death Statistics
The Cardiac Arrest Infographic Highlights Heart Problems
<
51
Chic Advertising Apartments
Chic Advertising Apartments
The Billboard House from Apostrophy's is Large and Livable
<
50
Web Influence Infographics
Web Influence Infographics
The 'How Has the Internet Changed Education?' Graph is Revealing
<
49
Banksy-Inspired Ads
Banksy-Inspired Ads
This IKEA Street Art is Reminiscent of the Anonymous Artists
<
48
Peeling Skin Billboards
Peeling Skin Billboards
The Burt’s Bees Intense Hydration Campaign is Made Up of Curious Cou
<
47
Fat-Tracking Charts
Fat-Tracking Charts
Obesity Infographic Shows the Dangers and Prevalence of Obesity in America
<
46
Late Night Reflective Billboards
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
<
45
Size-Promoting Billboards
Size-Promoting Billboards
The Volkswagen Up! Outdoor Campaign is Creative & Cute
<
44
Climate-Based Fashion Campaigns
Climate-Based Fashion Campaigns
Burberry Digital Weather Billboards Alert Brits to the Temperature
<
43
Airborne Jetpack Advertising
Airborne Jetpack Advertising
The Skydive Dubai/Go Fast! Billboard Features a Flying Man
<
42
Worldwide Pride Parade Charts
Worldwide Pride Parade Charts
This LGBT Infographic Shows How It's Celebrated Around the Globe
<
41
Sweet-Issuing Billboards
Sweet-Issuing Billboards
The Mr. Kipling Cake Dispenser in London Uses Experiential Marketing
<
40
Digital Dater Charts
Digital Dater Charts
Dating in a Virtual World Infographic Shows the Statistics of Online Love
<
39
Women Empowerment Charts
Women Empowerment Charts
The Cougars Infographic Shows What the Modern Day Mom is Like
<
38
Bamboo Billboard Gardens
Bamboo Billboard Gardens
Urban Air by Stephen Glassman Aims to Beautify and Clean Cities
<
37
Iconic Literary Charts
Iconic Literary Charts
Jared Fanning's Book Infographic Illustrates the 10 Most Read Books Ever
<
36
Solar-Activated Billboards
Solar-Activated Billboards
Nivea Sunscreen Advertisement Can Only be Seen With Sunlight
<
35
Travel-Packing Infographics
Travel-Packing Infographics
Backpack Infographic by REI Shows the Correct Way to Carry and Pack
<
34
Chopstick Dragon Sculptures
Chopstick Dragon Sculptures
Cafe Asiatage Promotes Grand Opening With a Wooden Beast's Roar
<
33
Energy Efficient Infographics
Energy Efficient Infographics
‘One Block off the Grid' Solar Power Statistics Shows Sh
<
32
Grotesque Graphic Branding
Grotesque Graphic Branding
A.Le Coq Packaging Markets a Beverage that Will Mangle Your Senses
<
31
Engaging Unauthorized Ads
Engaging Unauthorized Ads
Underground Supporter Posters Express Enthusiasm for the 2012 Olympics
<
30
Headset Progression Infographics
Headset Progression Infographics
'The Evolution of Headphones' Shows Past and Modern Headphones
<
29
Work Environment Graphs
Work Environment Graphs
The Workplace Wellness Infographic Shows Details on How to Improve Jobs
<
28
Work Productiveness Charts
Work Productiveness Charts
Productivity Infographic Shows How to Be More Productive at Work
<
27
Social Media Network Infographics
Social Media Network Infographics
John Lanigan Shows How Visuals are Prevailing Online
<
26
Billboard Auto Battles
Billboard Auto Battles
Audi vs. BMW Presents Aggressive Marketing Techniques
<
25
Cunning Contraceptive Campaigns
Cunning Contraceptive Campaigns
Manchester City Council Promotes 'Any Plans Tonight' Website
<
24
T-Shirt Stereotype Charts
T-Shirt Stereotype Charts
Fibers Shows Different Types of People Based on Clothing Choice
<
23
Scent-Emitting Bus Stops
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
<
22
Risky Multitasking Statistics
Risky Multitasking Statistics
Digital Stress Infographic Reveals Consequences of Juggling Tasks
<
21
Defaced Billboard Marketing
Defaced Billboard Marketing
African Angel Scratch Advertising Immediately Gains Donations
<
20
Gender Discriminating Ads
Gender Discriminating Ads
The Facial Recognition Billboard is a Highly Interactive Campaign
<
19
Refrigerator Lifestyle Charts
Refrigerator Lifestyle Charts
The Fridge Infographic Reveals Your Personality Based on Food
<
18
Life-Saving Tool Charts
Life-Saving Tool Charts
The WD-40 Survival Guide Infographic Shows Tips for Disasters
<
17
Teenager Comparison Infographics
Teenager Comparison Infographics
Best Educational Degrees Compares Kids from 1982 and 2012
<
16
Mass Destruction Statistics
Mass Destruction Statistics
Nuclear Bomb Power Infographic by Maximilian Bode Shows Deadly Truth
<
15
British Olympics Statistics
British Olympics Statistics
London Games 2012 Infographic Shows Brief History This Host Country
<
14
Style Comparison Charts
Style Comparison Charts
The Become Career Infographic Compares Geeks and Hipsters
<
13
Coffee Consumption Charts
Coffee Consumption Charts
The Pouring in Your Cup Infographic Spills the Beans on Caffeine Intake
<
12
Unwrappable Art Ads
Unwrappable Art Ads
The Leo Burnett and Arc Worldwide Art Institute of Chicago is Interactive
<
11
Miniature Block Billboards
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
<
10
Word-of-Mouth Marketing Charts
Word-of-Mouth Marketing Charts
The Viral Marketing Cheat Sheet is Your Guide to Hitting it Big
<
9
Social Media Comparison Infographics
Social Media Comparison Infographics
Go-Gulf.com Compares Statistics of Major Websites
<
8
Meaningful Phrase Infographics
Meaningful Phrase Infographics
The '30 Dr. Seuss Quotes' Graph will Make You Think Twice
<
7
Cancer-Combating Crotchvertising
Cancer-Combating Crotchvertising
This Awareness Campaign by Y&R has Testicular Fortitude
<
6
Animal Advice Charts
Animal Advice Charts
This Pet Infographic Shows the Best Choices for Those Living in Tight Spaces
<
5
Handmade Colossal Movie Posters
Handmade Colossal Movie Posters
150ft The Dark Knight Rises Ad in Manhattan Generates Mad Hype
<
4
Clever Science Campaigns (UPDATE)
Clever Science Campaigns (UPDATE)
Science World Billboards Teach Funky Facts
<
3
Phone-Enabled Violence Campaigns
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
<
2
Superhero Costume Evolution Charts
Superhero Costume Evolution Charts
The Avengers Infographic Show the Fighters' Change in Style
<
1
Connect-the-Dots Campaigns
Connect-the-Dots Campaigns
The Jessie Ware 'Devotion' Billboard is Artistically Interactive
<