Throughout the past few years, the biggest buzz of the ad industry has been the death of traditional mediums; these billboard trends, however, prove the naysayers wrong. The year 2012 saw a resurgence in many traditional mediums, with billboards and posters on the forefront.
The key to keeping billboards alive is updating them for a modern audience, which can be seen with such things as the festive unwrappable art ads by Leo Burnett, or the ongoing board-fueled war between Audi and BMW -- in both of these cases and most others, it's a matter of taking advantage of the physical shape and placement of the billboard itself.
If you're looking to spark innovation on your advertising or marketing team and encourage them to think outside of the box -- or rather, the board -- check out our Billboard Trend Report and deep-dive into 2012's most interesting billboard trends.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
