Dannielynn Birkhead Follows Late Mom as GUESS Model
Michael Hemsworth — November 29, 2012 — Fashion
References: guesskids.guess & adrants
Dannielynn Birkhead, daughter of late Playboy bunny Anna Nicole Smith, is set to appear in GUESS clothing ads as her mother did before her.
The six-year-old will follow in her mother's footsteps by starring in a series of ads for the youthful clothing brand’s children’s diffusion line. Birkhead’s mother previously appeared in a series ads beginning back in 1993, which began her career in the modelling world.
The center of controversy after Smith’s untimely death, Birkhead was the subject of a turbulent custody battle between two of her mother’s former lovers. The six-year-old will star in the ads alongside other celebrity offspring including musician Babyface’s daughter Peyton Edmunds. The ads are slated for a 2013 release beginning in January.
The six-year-old will follow in her mother's footsteps by starring in a series of ads for the youthful clothing brand’s children’s diffusion line. Birkhead’s mother previously appeared in a series ads beginning back in 1993, which began her career in the modelling world.
The center of controversy after Smith’s untimely death, Birkhead was the subject of a turbulent custody battle between two of her mother’s former lovers. The six-year-old will star in the ads alongside other celebrity offspring including musician Babyface’s daughter Peyton Edmunds. The ads are slated for a 2013 release beginning in January.
Trend Themes
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Celebrity Offspring Advertising — Dannielynn Birkhead's modeling gig with GUESS presents an opportunity for other celebrity children to enter the fashion advertising industry.
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Children's Clothing Ads — The increasing trend of featuring celebrity kids in fashion ads provides a disruptive innovation opportunity for companies targeting the children's clothing market.
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Legacy Modeling Careers — The continuation of modeling careers through celebrity offspring advertising opens up new opportunities for brands to tap into the nostalgia and appeal of famous parents.
Industry Implications
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Fashion Advertising — The use of celebrity offspring in ads for children's clothing represents a disruptive innovation in the fashion advertising industry.
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Children's Fashion — The trend towards featuring celebrity kids in fashion ads creates disruptive innovation opportunities in the children's fashion industry.
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Modeling Agencies — The rise of celebrity offspring modeling careers presents disruptive innovation opportunities for modeling agencies to expand their portfolios and clientele.
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