The new awareness campaign for the League Against Cancer features a variety of comical boxer briefs with eye-catching logos centered around the crotch region. Although light-hearted and comical, the message behind this campaign is nothing to joke about. The odds today for a man to contract testicular cancer are roughly 1 in 250 with the highest risk being from 20 to 39 years of age. While it is extremely important to have a routine check-up, men can also carry out their own personal check-ups.
While it may not be dinner conversation material, self check-ups are imperative in order to catch any sign of cancer from the beginning. So as the ad campaign reveals, instead of obsessing over a video game controller, phone or rubix cube, be sure to give yourself a once over.
Why This Trend Is Growing
- Personal Health Awareness
- Opportunity to create innovative tools and devices that promote personal health check-ups.
- Comical Awareness Campaigns
- Disruptive potential of using humor and eye-catching designs to raise awareness about serious health issues.
- Self-check-up Technologies
- Innovative technologies that enable individuals to perform self-check-ups for early detection of health problems.
Industries Being Reshaped
- Healthcare
- Opportunity for the healthcare industry to develop personalized check-up tools and services.
- Advertising
- Disruptive potential for the advertising industry to create attention-grabbing campaigns that raise awareness about health issues.
- Consumer Electronics
- Opportunity for consumer electronics companies to develop devices and apps that facilitate self-check-ups for personal health monitoring.
