Brands that offer deodorants focus on customization in formulas and packaging
Trend - Customized underarm hygiene products, whether initiated by the brand or by the consumer, are on the rise in both the formulations of deodorants, and in their packaging. DIY elements or personalized curation and formulation give consumers more control over what their self-care routines involve.
Insight - As North American consumers become passionate about various forms of "self-care," they're increasingly prioritizing personalization in this space. Consumers want to know that the products they're purchasing are designed specifically for their needs, or that they can at least customize them on their own terms at home. Brands that offer this type of customization are able to establish trust with autonomy-minded consumers.
Insight - As North American consumers become passionate about various forms of "self-care," they're increasingly prioritizing personalization in this space. Consumers want to know that the products they're purchasing are designed specifically for their needs, or that they can at least customize them on their own terms at home. Brands that offer this type of customization are able to establish trust with autonomy-minded consumers.
Workshop Question - How could your brand offer elements of customization in its product/service?
