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eLearning > Innovation & Change > Adaptive Innovation > Module 1 / 4

Intro to Adaptive Innovation

Instructor: Jeremy Gutsche
In this course, Jeremy introduces his framework on Adaptive Innovation. Adaptive innovation is the idea that success comes from persistently redefining an idea again and again. New and great ideas are not necessarily the most novel or unique ideas; they most often exist within an overlooked opportunity. These new and great ideas are subtle, and even the most successful people and organizations miss out. Jeremy uses the example of the smartphone. Apple's iPhone wasn't the first mobile device to exist on the market, but its features differed just enough to make it the more exciting and preferred choice of consumers.

The secret to success is the combination of incredibly hard work and an overlooked opportunity. This course breaks down the Adaptive Innovation into 4 key sections, teaching you how to approach creativie thinking with more consistency and structure.
Workshop Question:
Have you come accross an idea, in a product or service, that you thought of yourself? Why didn't you pursue it? What held you back?
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Insights by Trend Hunter AI
Virtual Launch
Brands are launching new products in creative ways during the health pandemic
Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.
Workshop Question - How might your brand debut a new product/service during a crisis?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sanitized Hand-Held
Brands are launching products & services that will help disinfect one's phone
Trend - Although products that sanitize hand-held tech have been available for some time now, brands have seen an increase in demand for such innovations due to the COVID-19 pandemic. Since hand-held devices are known to have high exposure rates to germs, brands are looking to give consumers peace of mind by launching products and services that are specifically geared to disinfecting phones.
Workshop Question - How might your brand/service answer consumer concerns about safety?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Illuminated Office
Office lighting is enhanced via interactivity or productivity-promotion
Trend - Brands are incorporating lighting into their office spaces that prioritize productivity and creativity, whether that's in interactive installations or in items that track time spent working versus relaxing. Such products are able to create enhanced ambient environments that prioritize balance while working.
Workshop Question - How could your brand enhance its office space to prioritize both productivity and creativity?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Citrus Shakeup
Soda brands expand on classic flavors with fresh citrus additions
Trend - Perhaps as a response to the bevy of artisanal sodas entering the market in recent years, large soda brands are expanding on classic flavors with fresh citrus infusions that are both guilt-free and ideal as cocktail mixers.
Workshop Question - What steps can your brand take to incorporate fresh flavor enhancements that encourage a refreshed consumer trust in your product?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alcoholic Kombucha
Kombucha's popularity is reflected in the alcohol industry
Trend - The growing popularity of the fermented beverage kombucha has resulted in its influence on the alcohol industry–with more brands now offering alcoholic, or imitation alcohol, beverages based in the tea. These items come as the rising number of kombucha brands on the market seek out ways to collaborate with adjacent industries, as a means of standing out.
Workshop Question - How could your brand prioritize responsible indulgence for its customers?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Delivery
Those in the CPG space look to product delivery methods for consumer convenience
Trend - Those in the food, beverage and CPG space are creating their own, branded platforms for delivery that are more accessible for the average consumer. Creating on-demand product options and robotic delivery mechanisms, these brands are not simply allowing more convenient methods of consumption, rather, they're taking it into their own hands by creating their own expanded platforms to reach their consumers.
Workshop Question - What other business models or extensions could you potentially integrate to better align with this growing desire for convenience?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Hub
Food brands focus on innovation labs where they can ideate and create
Trend - The prioritization that brands are now placing on "innovation" has bled into the food industry, with some brands in this realm now creating innovation labs designed to help their businesses draw in consumers via new experiences and distinct menu items. This shift comes as brands seek to meet consumer expectations of diversity and distinction in choice.
Workshop Question - How could your brand develop an innovation lab?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Appified Purchase
Brands incorporate personal apps into the brick-and-mortar shopping journey
Trend - The incorporation of customized branded apps into the consumer’s in-person shopping journey is on the rise, with brands curating or elevating the brick-and-mortar experience by providing more information on the products in question, and by generally easing the shopping experience.
Workshop Question - Conceptualize an omnichannel shopping experience for your product/service.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Sous Vide
Dishes prepared sous vide are added to QSR menus
Trend - As sous vide cooking becomes more popular with home chefs due an influx of affordable appliances, quick service restaurants are taking advantage by introducing new menu items prepared with precision temperature technique.
Workshop Question - What cutting edge technology can you look to in order to refresh your brand's menu item offering?
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends