Category
Fashion
Engineered Layers
Trend cluster
Category
Adaptive
Shapewear
Brands are designing intimates for people with disabilities.
6.0
Trend score
Trend
What is the Adaptive Shapewear trend?
Adaptive Shapewear: People with disabilities are increasingly being catered to in the intimates space, with brands designing bras, underwear, and shapewear that ensures people with mobility issues are able to independently put on these items, while ensuring a comfortable fit.
Insight
The consumer insight behind the Adaptive Shapewear trend
Accessibility in all aspects of life is important for the wellbeing of people with disabilities, and the current reality is that most industries and services remain inaccessible for these communities. This is shifting as people with disabilities and their allies increasingly voice their needs and work towards inclusion for themselves and others. Some brands are now taking in these calls for inclusion in order to appeal to a wider range of demographics.
Trend themes
Themes within the Adaptive Shapewear trend
Three behaviours holding the trend together01
Accessibility and inclusivity
Brands are designing intimates for people with disabilities and creating adaptive lingerie and shapewear that are both sensual and functional, catering to a wider range of demographics.
02
Functional features
Adaptive lingerie and shapewear are introducing functional features like magnetic clasps, anti-microbial fabric and grip loops to make the pieces accessible, comfortable and long-lasting.
03
Expertise in adaptive design
Adaptive bra and underwear brands, including 'Intimately', are built by a team of disabled and non-disabled allies with expertise in adaptive design.
Industry implications
What the Adaptive Shapewear trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry is designing adaptive lingerie and shapewear that is both fashionable and functional for a wider range of demographics, including those with disabilities.
For
Apparel
The apparel industry is introducing functional features that make adaptive lingerie and shapewear more accessible, comfortable and durable for different body types and sizes.
For
Healthcare
The healthcare industry can collaborate with brands and designers to develop adaptive lingerie and shapewear that caters to people with different medical conditions, such as chronic illnesses or amputation.
Workshop question
How could your brand better prioritize inclusion for people with disabilities, both internally and in its product/service?
Trend signals
Trend signals for Adaptive Shapewear
Trend score 6.0 out of 10, from popularity 84%, activity 85%, freshness 12%.
Popularity84%
Activity85%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Adaptive Shapewear trend
4 featured examples from Oct 29, 2020 to Jun 3, 2022CategoryLifestyle
Premium Adaptive Intimates
Slick Chicks Offers a Range of Adaptive Bras, Panties and Loungewear
Fashion brands could expand their product offerings to include adaptive clothing, providing a new market segment and improving inclusion.
CategoryPop Culture
Adaptive Shapewear Collections
SKIMS Adaptive Was Made for People with Limited Mobility
The SKIMS Adaptive collection introduces a disruptive innovation opportunity for the fashion industry to address gaps in accessibility and inclusivity.
CategoryFashion
Disability-Inclusive Lingerie
Intimately's Adaptive Lingerie is Made for People with Disabilities
The fashion industry has the opportunity to disrupt the norm by creating and offering adaptive clothing for people with disabilities.
CategoryFashion
Sophisticated Adaptive Intimates
Intimately Was "Created by Disabled Women for Disabled Women"
The adaptive fashion industry presents opportunities for brands to create functional and stylish apparel tailored for individuals with disabilities.
