Intimately, an adaptive bra and underwear brand, was created by a team of disabled and non-disabled allies with expertise in adaptive design. The collection of functional and fashionable adaptive intimates boasts features like magnetic front-openings, side-opening underwear, and grip loops -- making it accessible for wheelchair users or people with hand dexterity issues. Some standout items from the collection include the Liberate Bra, the Convertible Plunge Bralette, and the Slumber PJ Tank and shorts. Consumers can shop the entire collection online.
Intimately was created by Emma Butler whose mother was diagnosed with a few autoimmune diseases. She found that while the market had adaptive apparel, none of it was undergarments. Emma found that "disability isn’t always a part of the narrative in the fashion industry.
Image Credit: Intimately
What's Driving This Trend
- Adaptive Fashion
- There is an opportunity for brands to innovate adaptive clothing, including undergarments, to serve the needs of disabled individuals.
- Functional Design
- Designing clothing with functional adaptations such as magnetic front-openings, side-opening underwear, and grip loops could create new opportunities for innovation.
- Inclusive Fashion
- The fashion industry has an opportunity to be more inclusive by offering adaptive clothing options to disabled individuals.
Who This Affects Most
- Apparel
- The adaptive fashion industry presents opportunities for brands to create functional and stylish apparel tailored for individuals with disabilities.
- Textile Manufacturing
- Textile manufacturers could provide materials specifically designed for adaptive clothing innovations, such as easy-to-use closures and comfortable stretch materials.
- Fashion Retail
- Fashion retailers can expand their offerings to better serve the needs of disabled consumers, including selling adaptive undergarments online and in-store.
