Kim Kardashian's shapewear brand newly introduced the SKIMS Adaptive collection to address a gap in the accessibility market. This new collection was made for those with limited mobility and it helps to make the popular brand more accessible to a wider range of body types and sizes. Made for comfort and ease of use, the designs make the most of ultra-lightweight micro bonded technology so that the closures sit seamlessly, rather than add bulk under clothing, as velcro and zippers sometimes do.
For the launch of the adaptive collection SKIMs, worked with American Paralympic track and field athlete Scout Bassett. This collection introduces four of the brand’s signature styles (a bralette, boy shorts, thong and briefs) in neutral colors and sizes ranging from XXS to 4X.
What's Driving This Trend
- Accessible Shapewear
- The SKIMS Adaptive collection addresses a gap in the accessibility market by introducing shapewear made for those with limited mobility.
- Micro Bonded Technology
- SKIMS Adaptive utilizes ultra-lightweight micro bonded technology to create seamless closures, providing a disruptive innovation opportunity for the fashion industry.
- Inclusivity in Fashion
- SKIMS Adaptive's partnership with American Paralympic track and field athlete Scout Bassett demonstrates a growing trend towards inclusivity in the fashion industry.
Who This Affects Most
- Fashion
- The SKIMS Adaptive collection introduces a disruptive innovation opportunity for the fashion industry to address gaps in accessibility and inclusivity.
- Assistive Technology
- The utilization of micro bonded technology in SKIMS Adaptive presents a potential disruptive innovation opportunity for the assistive technology industry.
- Healthcare
- SKIMS Adaptive's launch highlights the need for more healthcare-focused fashion designs, presenting a potential disruptive innovation opportunity for the healthcare industry.
