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eLearning > Innovation & Change > Adaptive Innovation > Module 4 / 4

Portfolio

Instructor: Jeremy Gutsche
In this module, Jeremy discusses the benefits of managing innovation and ideas the same way one would manage a stock portfolio. Borrowing from his years of experience in the world of finance, Jeremy shows how the methods to test and tolerate risks used in portfolio management can also be applied to business while navigating chaos in pursuit of innovation.

These tactics discuss the importance of diversification when it comes to ideas, where and how to take bets and how to recover from a setback.
Workshop Questions:
1. How might you add more of the scientific or portfolio management approach to your innovation process?
2. If you looked at all of your offerings and new ideas, how would you classify them in terms of low risk, medium risk, and high risk? Do you feel like you have enough projects in each category? With the right buy-in and financial backing?
3. If you evaluated new products not by the likelihood of winning but by the size of the bet, what ideas might suddenly be more appealing?
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Insights by Trend Hunter AI
Alt Curation
Brands, artists and influencers offer distinct forms of curation
Trend - Brands and influencers are curating special collections for customers. This new form of curation is less about selling specific products or services and more about directing customers or viewers to new forms of marketing.
Workshop Question - How is your brand prioritizing authentic interactions with its customers?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hygienic Skincare
Deodorants and antiperspirants adopt skincare-like benefits and formulas
Trend - Brands that specialize in hygiene, specifically those that formulate deodorants, are increasingly taking cues from the skincare space. Everything from the texture of their products to ingredients used are now influenced by the benefits that many skincare products offer--including everything from soothing to exfoliating.
Workshop Question - How could your brand take cues from adjacent industries?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bust Care
Skincare products that specifically target the bust are on the rise
Trend - As the skincare industry continues to boom, consumers are looking below the chin to nourish every part of the body. Products specifically designed for bust care including masks, scrubs, and balms, and are used in self-care rituals for their firming, anti-aging, and clarifying benefits--as well as postpartum to address challenges new moms face.
Workshop Question - How can your brand cater to the specific, niche concerns of consumers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Parent
Digital tools are allowing for new forms of engagement between parents and children
Trend - Digital parenting tools are allowing parents to create connections with their children in new ways. Everything from personalized conversation cues to positive reinforcement-based teaching are being used via various platforms to ease the parenting process.
Workshop Question - How could your brand better help its customers cope with the stress of their responsibilities?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Factory
Manufacturing tech is increasing productivity, efficiency, and customer experience
Trend - Brands have relied on robotic assistance to expedite processes in manufacturing facilities and many are taking it one step further with artificial intelligence, IoT, and other tech innovations. As a result, companies are increasing convenience, efficiency, and customer satisfaction while keeping costs down.
Workshop Question - How can your brand utilize smart tech to enhance manufacturing?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mouthed Gesture
Designers are exploring sensory technology that is controlled by the mouth
Trend - From biometric identification devices to accessible gesture-control systems, designers are tapping new avenues for experience with prototypes that can be controlled by one's mouth. These gadgets boast a number of benefits such as accessibility for users with functional diversities, as well as new forms of security and convenience.
Workshop Question - How can your brand make your product more accessible than it already is?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Cosmetic
Cosmetic brands are being more experimental with their virtual experiences
Trend - Distinct virtual experiences that are facilitated by cosmetic brands are on the rise as businesses look to balance customer and employee safety with their bottom line. Experiences include everything from virtual game pop-ups to virtual makeup studios.
Workshop Question - How could your brand balance safety and experience?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intimate Collections
Self-care collections are focusing on enhancing intimacy and sensuality
Trend - Brands in the sexual wellness space are offering modern collections that enhance self-care related to intimacy. These collections are designed to be used on their own or with a partner, and give people enhanced experiences.
Workshop Question - How could your brand prioritize wellness for its customers?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Finance Literacy
Financial literacy programs and apps target women and girls
Trend - Differences in investment and financial opportunities between men and women has only further entrenched the wealth gap, and although there's improvement in this space there are still inequalities that exist. One way that brands and institutions are fighting this is by promoting financial literacy and/or management via apps and programs that are targeted specifically to women and girls.
Workshop Question - How is your brand effectively countering harmful disparities between groups of people?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends