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eLearning > Innovation & Change > Adaptive Innovation > Module 4 / 4

Portfolio

Instructor: Jeremy Gutsche
In this module, Jeremy discusses the benefits of managing innovation and ideas the same way one would manage a stock portfolio. Borrowing from his years of experience in the world of finance, Jeremy shows how the methods to test and tolerate risks used in portfolio management can also be applied to business while navigating chaos in pursuit of innovation.

These tactics discuss the importance of diversification when it comes to ideas, where and how to take bets and how to recover from a setback.
Workshop Questions:
1. How might you add more of the scientific or portfolio management approach to your innovation process?
2. If you looked at all of your offerings and new ideas, how would you classify them in terms of low risk, medium risk, and high risk? Do you feel like you have enough projects in each category? With the right buy-in and financial backing?
3. If you evaluated new products not by the likelihood of winning but by the size of the bet, what ideas might suddenly be more appealing?
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Insights by Trend Hunter AI
Finance Literacy
Financial literacy programs and apps target women and girls
Trend - Differences in investment and financial opportunities between men and women has only further entrenched the wealth gap, and although there's improvement in this space there are still inequalities that exist. One way that brands and institutions are fighting this is by promoting financial literacy and/or management via apps and programs that are targeted specifically to women and girls.
Workshop Question - How is your brand effectively countering harmful disparities between groups of people?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wellness Drinking
Alcohol products integrate popular ingredients thought to purport better health
Trend - Beverage brands are catering to health-minded consumers through alcohol products that include added ingredients perceived to be healthy, often putting a focus on a functional physical benefit.
Workshop Question - Does your consumer perceive your product to be in opposition to some of their lifestyle goals? What's a way that you could you close that gap?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Invite-Only Network
Invite-only online communities connect those with niche interests
Trend - Individuals with specific interests, professions and skills are connecting via online communities that are invite-only. This ensures that people who are swapping information and ideas have the same level expertise as other participants.
Workshop Question - Conceptualize an invite-only platform that your brand could use to connect its customers.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vocabulary Flexibility
New toys & development apps help consumers expand their vocabulary
Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
Workshop Question - How can you play a more impactful role in your consumers continued education?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Streamlined Management
Money management apps become increasingly specific in their goals
Trend - Finance management apps are increasingly designed with highly specialized saving or money management goals. These apps offer more goal-oriented money management options, like saving for a wedding.
Workshop Question - Conceptualize an app for your business that has one specialty focus.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Micro-Learning
Quick digital education leverages instant communication for personal growth
Trend – Brands are creating micro-learning solutions for consumers who are looking to add value to their personal and professional development in a way that seamlessly fits into their lifestyles. These micro-learning platforms allow for quick and engaging forms of education in the digital space.
Workshop Question - How could your brand empower its employees or customers with micro-learning platforms?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Donut Diffusion
A variety of unexpected snacks incorporate donut-inspired flavors
Trend - As nostalgic flavors continue to emerge in increasingly surprising categories, donut-inspired flavors, in particular, are proving to be both highly marketable and exceedingly versatile. This advancement highlights the unifying power of even the most simple food experiences and speaks to the opportunity of creating experiential flavors that are both memorable and functional.
Workshop Question - How can you look to unifying food experiences in order to find inspiration for new special edition flavors?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends