Portfolio
Instructor: Jeremy Gutsche
In this module, Jeremy discusses the benefits of managing innovation and ideas the same way one would manage a stock portfolio. Borrowing from his years of experience in the world of finance, Jeremy shows how the methods to test and tolerate risks used in portfolio management can also be applied to business while navigating chaos in pursuit of innovation.
These tactics discuss the importance of diversification when it comes to ideas, where and how to take bets and how to recover from a setback.
These tactics discuss the importance of diversification when it comes to ideas, where and how to take bets and how to recover from a setback.
Workshop Questions:
1. How might you add more of the scientific or portfolio management approach to your innovation process?
2. If you looked at all of your offerings and new ideas, how would you classify them in terms of low risk, medium risk, and high risk? Do you feel like you have enough projects in each category? With the right buy-in and financial backing?
3. If you evaluated new products not by the likelihood of winning but by the size of the bet, what ideas might suddenly be more appealing?
