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eLearning > Innovation & Change > Adaptive Innovation > Module 3 / 4

Method

Instructor: Jeremy Gutsche
The methodology of Adaptive Innovation is the focus of this module. In order to effectively innovate and come up with ideas, you need to methodical, scientific and consistent approach. This module introduces a very specific framework to do so, which includes 5 key steps.

The first step looks at identifying a clear a customer need. The second looks at tactics to become better at brainstorming through 5 key tactics. The third is all about filtering the best ideas. The fourth step looks at rapid prototyping as a way to measure the possbility of your ideas. The final step focuses on testing and optimizing your idea. Jeremy wraps up this module with some additional tactics to ensure you get the most out of your next brainstorming session.
Workshop Question:
Which tactics will you test out in your next brainstorming session?
Access Advisory Services
Insights by Trend Hunter AI
Sustainable Test
Medical testing devices are updated with sustainability in mind
Trend - Brands are emphasizing a more eco-conscious approach to manufacturing in healthcare and, in doing so, are pioneering a number of consumer-facing sustainable and biodegradable medical testing devices. This does not only include specialized tests but also general testing equipment.
Workshop Question - How can your brand help create a more sustainable healthcare experience?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Health Passport
Mobile apps are enabling consumers to have their COVID-19 medical records on-hand
Trend - Companies are launching specialized mobile platforms—referred to as "digital health passports" or "immunity passports"—that will store COVID-19 immunization records and test results. These tools are envisioned as risk-mitigating solutions for travel, retail, and more.
Workshop Question - How can your company assist in upholding COVID-19 protocols/community safety?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Financial Therapy
Companies are increasingly emphasizing the importance of financial wellness
Trend - Aware that consumers are often stressed for money—and this is especially true during the COVID-19 pandemic which has left many without a job and forced small businesses to permanently close—financial companies are emphasizing the need for wellness and mental health practices in their industry.
Workshop Question - How can your brand help alleviate consumer stress?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Apparel Tracking
Clothing and accessories are adapted with smart, health-tracking functions
Trend - Tech and clothing brands are offering seamless ways for people to track and monitor their health and fitness with clothing items and accessories that offer these capabilities. Everything from socks to shirts now offer these functions.
Workshop Question - How is your brand prioritizing seamless integration into its customers' lives?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Testing
Allergy testing is made more accessible with at-home kits
Trend - At-home allergy testing options allow users to collect samples from home, and then have them mailed in to labs that will then give them information on their allergies or intolerances. These options make the process more accessible by cutting out the need to go to clinics to get tested.
Workshop Question - How is your brand making its product/service more accessible?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Deficiency Testing
At-home deficiency testing is an increasingly popular health and wellness tool
Trend - Brands are increasingly offering at-home testing kits that assess various deficiencies that may impact people's health. Everything from testing hormone levels for fertility to testing for vitamin D deficiencies can now be done from home.
Workshop Question - How could your brand prioritize convenience for its customers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Shopping Locker
Contactless lockers enhance the safety of shopping experiences
Trend - Lockers in the retail industry are being rolled out as businesses look for ways to keep both customers and employees safe amidst the ongoing pandemic. Everything from food pickup to in-store returns are now being exchanged via lockers to reduce instances of person-to-person contact.
Workshop Question - How is your brand prioritizing safety as it conducts its day-to-day business?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rapid Test
As rapid COVID-19 tests become available, businesses are offering them as services
Trend - Companies across industries—from restaurants to airlines—are considering and launching rapid COVID-19 tests as a service to their guests. Given the limited availability of these tests at the moment, the option remains rather exclusive and available to higher-paying customers.
Workshop Question - How can your brand strengthen its own hygiene and safety rules during COVID-19?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Dining Protection
Restaurants are adopting design solutions for dine-in experiences post-COVID-19
Trend - As government-imposed COVID-19 restrictions on non-essential businesses are eased, restaurants begin to reopen for dine-in experiences. Prioritizing safety concerns of both guests and staff, these establishments look for design solutions that can be applied in an efficient and cost-effective manner.
Workshop Question - How might your business adapt to guidelines for physical distancing in a post-lockdown environment?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Drive-Thru
The traditional drive-thru format is revamped for modern rituals
Trend - Drive-thrus, once a simple and convenient method of getting food, are now being adapted to better suit the rituals and needs of modern consumers. Everything from accessibility to digitalization is now a focus in this space, with companies and institutions across a range of industries taking part in contemporary versions of standard drive-thrus.
Workshop Question - How could your brand revisit and revamp some of the more traditional aspects of its business?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends