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eLearning > Innovation & Change > Adaptive Innovation > Module 3 / 4

Method

Instructor: Jeremy Gutsche
The methodology of Adaptive Innovation is the focus of this module. In order to effectively innovate and come up with ideas, you need to methodical, scientific and consistent approach. This module introduces a very specific framework to do so, which includes 5 key steps.

The first step looks at identifying a clear a customer need. The second looks at tactics to become better at brainstorming through 5 key tactics. The third is all about filtering the best ideas. The fourth step looks at rapid prototyping as a way to measure the possbility of your ideas. The final step focuses on testing and optimizing your idea. Jeremy wraps up this module with some additional tactics to ensure you get the most out of your next brainstorming session.
Workshop Question:
Which tactics will you test out in your next brainstorming session?
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Insights by Trend Hunter AI
Alternative Drive-Thru
The traditional drive-thru format is revamped for modern rituals
Trend - Drive-thrus, once a simple and convenient method of getting food, are now being adapted to better suit the rituals and needs of modern consumers. Everything from accessibility to digitalization is now a focus in this space, with companies and institutions across a range of industries taking part in contemporary versions of standard drive-thrus.
Workshop Question - How could your brand revisit and revamp some of the more traditional aspects of its business?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Influencer Authenticity
Instagram marketing evolves with subversive, unmanufactured content
Trend - As consumer expectations regarding branded content evolve, smart brands and tastemakers are endeavoring new, more authentic ways to maintain a presence on Instagram with a specific focus on subverting the highly manufactured and often superficial themes pushed by influencers with audiences large and small.
Workshop Question - How can your brand create a forward-facing social media presence that prioritizes the subversion of manufactured imagery in the name of sparking more authentic customer connections?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Ritual Sanitation
Brands offer sanitation devices for consumers' daily rituals
Trend - Brands are inserting sanitation devices into various aspects of consumer's rituals–whether that's during commutes or while getting ready. These devices offer convenient forms of hygiene that work to benefit both personal and public health.
Workshop Question - How could your brand ensure convenient access to its product/service?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Advice
Consumers turn to peer-to-peer networks for advice on various consumer categories
Trend - Looking beyond brand influence, peer-to-peer networks offer more approachable levels of engagement. These types of platforms help create online communities that allow people of various backgrounds and interests to connect and collaborate with others in real-time.
Workshop Question - In what way can you adopt a P2P network into your product and service offerings?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Life-Tracking
Tracking apps and services expand outside of health or financial goals
Trend - The popularity of lifestyle-tracking apps is expanding to habits outside of fitness and finance. New forms of tracking apps include everything from relationship-building to keeping up with daily schedules.
Workshop Question - Conceptualize a tracking app that would benefit your customer.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Coworking Management
Coworking space management apps allow for streamlined experiences
Trend - With the expansion of coworking spaces has come the rise of online platforms that help manage coworking environments, with functions that ease everything from management and scheduling to sales tracking.
Workshop Question - Conceptualize a niche management platform that suits your brand's specific day-to-day needs.
2.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Curated Advice
Consumers turn to third parties to retrieve curated friendly advice
Trend - Brands are entering the business of friendly "advice-giving" by creating platforms, both virtual and otherwise, that consumers can take advantage of. This shift functions as both an extension of the expertise-based advice platforms that are popping up, as well as an officialized version of the consumer tendency to turn to the internet for guidance.
Workshop Question - How could your brand create a friendly advice tool for customer service purposes?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Record
Tech-infused note taking devices help increase efficiency and accuracy
Trend - Brands are launching digital note-taking platforms and devices that help support employees in the fast-paced office environment. These products have the potential to improve the quality of work and encourage individuals to be more productive, without completely alienating them from the workplace.
Workshop Question - How could your company better leverage technology to enhance productivity internally?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accelerated Pickup
Food pickup solutions become more streamlined through tech integration
Implications - Aligning with heightened consumer expectations with regard to convenience, food pickup experiences are getting a refresh by becoming more seamless. By introducing apps as well as in-store infrastructure to support the pickup process, brands are improving not only the customer experience involved in this process, but creating a smoother operation for the restaurant brands who adopt this approach.
Workshop Question - What steps could you eliminate in your customer's journey?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends