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eLearning > Innovation & Change > Adaptive Innovation > Module 2 / 4

Warnings

Instructor: Jeremy Gutsche
In this module, Jeremy introduces various steps you need to take to refine your idea. He reviews the warnings and traps to be aware of when you're working on something new. As humans, we can easily succumb to bias or other ideas that are too similar to ones we've had before, and this can prevent us from realizing those outlier ideas, which are key to success and breakthrough.

Throughout this module, Jeremy will teach you the proven tactics to extract better thinking from your brain. These tactics are rooted in learning how to avoid the traps we can fall into when brainstorming or looking at new ideas.
Workshop Questions:
1. What are the main traps that are going to block you from thinking creatively?
2. What is the existing core product you will overly cling to? What is the path you might stay stuck on?
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Insights by Trend Hunter AI
gARment Play
Apparel brands incorporate augmented reality into clothing for an immersive effect
Trend - Brands are harnessing the power of augmented reality to create a unique and dynamic experience for consumers—one that can often be shared on social media with the push of a button. Either used as a marketing strategy or directly applied to the piece of clothing, this feature brings fashion and technology closer together.
Workshop Question - How would you harness technology to elevate your product/service?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.
Workshop Question - How can your brand better alleviate consumer anxieties?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parcel Protection
Products and services specifically prevent online deliveries from being stolen
Trend - In response to the increased popularity of online shopping and the package thefts that exist as a result, companies are rolling out innovative services and products that protect online shoppers from having their goods stolen.
Workshop Question - What are some unaddressed concerns in your industry? How could your brand tackle these in a creative way?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voiced Health
Consumers are able to access healthcare tips and data through home assistants
Trend - As consumers look to be more autonomous with their health, they are seeking solutions that can provide accurate information and advice. With the adoption of voice assistants, brands are creating assistants that can provide data and tailored recommendations for consumers about their health.
Workshop Question - Consider how your brand could leverage voice technology to create a personalized experience for your consumers.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Unsaturated Science
Brands promote science & education through creative outlets
Trend - The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to education.
Workshop Question - How can your brand play a role in educating consumers, without overwhelming them?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vocabulary Flexibility
New toys & development apps help consumers expand their vocabulary
Trend - With gamified apps and interactive products, the process to learn new terms and phrases is easier than ever, and it allows consumers to learn at their own pace and allocate their own time to this hobby. New products allowing consumers to increase their roster of talents and improve their personal education on a flexible basis.
Workshop Question - How can you play a more impactful role in your consumers continued education?
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Micro-Learning
Quick digital education leverages instant communication for personal growth
Trend – Brands are creating micro-learning solutions for consumers who are looking to add value to their personal and professional development in a way that seamlessly fits into their lifestyles. These micro-learning platforms allow for quick and engaging forms of education in the digital space.
Workshop Question - How could your brand empower its employees or customers with micro-learning platforms?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Facilitated Mentorship
Brands facilitate the mentorship process between people and professionals
Trend - The process of finding a mentor no longer involves as much networking as it did in years past, as brands are now offering consumers platforms through which they can develop relationships with professionals in the industries they're interested in.
Workshop Question - Conceptualize what a mentorship program your brand could facilitate, either for its customers or its employees.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rolling Applicator
Makeup and skincare applicators in rolling form are on the rise
Trend - Brands in the skincare and cosmetic industries are releasing rolling applicators for products outside of the lip and eye area-focused items these applicators typically dominate. Aside from convenience, the incorporation of rolling applicators in everything from highlighters to scalp-soothing products adds an element of novelty to otherwise standard items.
Workshop Question - How could your brand create novelty appeal out of a commonly used element/product/service within its industry?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends