From branded jingle contests to heatwave promotions, this list of August 2020 social media trends highlight some of the most innovative ways companies and brands have utilized their social media accounts to engage with consumers.
The summer is in full swing, and with it has come major heat waves. Budweiser took advantage of this with a temperature-specific promotion, in which the brand adjusted its prices based off of the weather. This promotion is an extension of Budweiser's Chill zone Giveaway, which encourages consumers to follow the brand on social media. On a similar note, Heineken is playfully celebrating summer and helping those socially distance with a novelty six-foot cooler, promoting hilarious social media moments that help the brand remain socially conscious and playful.
Top 65 Social Media Trends for August
66
Artist-Created Magazine Covers
The British Vogue August 2020 Covers Explore the Idea of "Reset"
65
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
64
Meme-Inspired Cartoon Mugs
Disney's Honest Mugs Spotlight Villains in a Humorous Way
63
Tiny Architecture Publications
'Tiny House: Live Small, Dream Big' Highlights Stylish Dwellings
62
Shoppable Content Experiences
Verishop's Experience Fuses AI, Entertainment & Online Shopping
61
Radically Rebranded Creative Studios
An Interview with Jeff Staple on the New Reed Art Department
60
Matchmaking Content Creator Platforms
Bilibili Launched Sparkle to Connect Brands and Creatives
59
Play-Inspiring Pizza Boxes
These Pizza Delivery Boxes Share a Meal and Entertainment
58
Home Camping Boxes
Shake Shack's Shack Camp Box Shares Six Weeks of Activities
57
Influencer Mask Campaigns
Hanes Launched the #Maskaround Campaign Urging People to Wear Masks
56
360 AR Mountain Experiences
The National Geographic Everest AR Experience Lets You Virtually Visit
55
Social Storefront Platforms
sellit by PLANOLY Helps Small Businesses Sell Via Social Media
54
Artistic Skincare Videos
Laneige Teamed Up with Sagmeister & Walsh, to Express Luminous Beauty
53
Self-Love Fragrance Campaigns
Marc Jacobs' Perfect Campaign Features Models & Consumers Alike
52
Heat Wave Beer Promotions
Budweiser is Reducing Beer Prices Based on Increases in Weather
51
Adventurous Overlanding SUVs
This Toyota RAV4 Adventure is Modified for Total Trip Comfort
50
Aftermarket Satellite Phone Devices
The New Bivy Stick Prepares Adventurers for Off-Grid Travel
49
Virtual Fashion Platforms
RUNWAY360 is a One-Stop Solution for Experiencing & Purchasing Fashion
48
Cult Cartoon-themed Engagement Rings
The Pokémon Company Debuts a Line of Pokémon Engagement Rings
47
Connected Voice Assistant Eyewear
The 'Lucyd' Bluetooth Smart Glasses Support Modern Lifestyles
46
Virtual Crowd Beer Promotions
Michelob Ultra Launched Virtual Crowd Promotion with the NBA
45
Virtual Business Festivals
Time Out & Instagram Hosting an Independent Business Showcase
44
Branded Social Media Series
Lexus Launched a New Series Named 'Lexus Creates' with Coco Sato
43
Gamified Bus Stop Billboards
Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game
42
Complimentary Mint Campaigns
Mask Mints are Free for Those Who Wear a Mask in Public
41
Parody Pizza Ads
Papa John's "New Spice Guy" Introduces Five New Spicy Pizzas
40
Shoppable Social Media Platforms
Instagram Launched a New Shop Using Facebook Pay Technology
39
Professional Vegan Bacon Tasters
Raging Pig Co. is Hiring a Remote Professional Vegan Bacon-ifer
38
Swedish-Style Ice Cream Giveaways
Nick's Ice Cream is Treating a Lucky Nick to a Year of Ice Cream
37
Uplifting Lockdown Playlists
Burt's Bees Created a Soothing Nature Sounds Playlist
36
One Tap Photo Editors
Quickart Makes It Easy to Achieve Double Exposures & Fragmented Effects
35
Science-Themed Skincare Platforms
Chemist Confessions Tackles the Beauty Industry with Science
34
Champagne-Flavored CBD Gummies
Not Pot's Newest Vegan CBD Gummies Taste Like Pink Champagne
33
Never-Ending Music Videos
Twenty One Pilots' Music Video Requires Fan Engagement & Goes on Forever
32
Influencer Livestream Platforms
The Amazon Influencer Program Created a Dedicated Content Platform
31
Interactive Online Cemetery Networks
The 'Seentus' Social Network Lets Users Leave Their Mark
30
Outdoor Board Game Campaigns
#PlayItOutdoors Encourages Players to Take Their Games Outside
29
Branded Six-Foot Cooler Giveaways
Heineken's Six-Foot Dos Equis Cooler Keeps Users Safely Apart
28
Fun Fair Ice Creams
Jeni's State Fair Collection is Accompanied by a Virtual Fair Experience
27
Punny Beer Giveaways
Big Green Egg and Hamm's are Giving Away Custom Minimax Big Green Egg Grills
26
Humurious Mac-and-Cheese Giveaways
Velveeta Launched the #OneShellOfAPromo Campaign
25
Shoppable TV Events
The Syfy Network Will Air a Shoppable TV Event with a New Checkout Tool
24
Branded Cooking Shows
Rubbermaid Launched an Instagram Cooking Show with Katherine Schwarzenegger
23
Dairy-Free Sundae Campaigns
#EveryDayIsSundae Shares a Week of Sundae Recipes
22
Refreshing Fruit-Inspired Sparkling Waters
Waterloo Sparkling Water Announces a Hybrid Flavor
21
Dance-Based Superstore Campaigns
Walmart Leverages TikTok to Reach Millennial Parents
20
Motivating Exercise App Features
Peloton Quests Includes a New Gamified Feature for the Mobile App
19
User-Generated Snack Ads
Doritos Launches the 'Crash from Home' Contest with Accompanying Prizes
18
Blockchain-Integrated Beer Releases
Hamil Farms and Others Launched a New 'Bock Chain' Beer
17
Musical Chewing Gum Packs
Trident Gum Chew Tunes Packs Correspond to an Instrumental Sound
16
Authentically Brewed Soy Sauces
The Thai Dragon Soy Sauce Comes in Light and Dark Varieties
15
Meal-Trading Campaigns
Popeyes Promoted Its Family Meals By Teasing Pizzas on Twitter
14
BLM Social Media Filters
The Conversationalist Launch an AR Filter to Support Black Lives Matter
13
Parent-Targeted Sports Content
Spikeball Creates Parent-Inspired Content on TikTok
12
Replica Gaming Console Releases
Lego is Releasing an NES Console That Consumers Can Build
11
Musical Hologram Gigs
Yungblud Created a Captivating Live Entertainment Experience
10
AR Sunglasses Experiences
Bollé Created a New Sunglasses Try-On Feature Through Instagram
9
Virtual Parenthood Hubs
WaterWipes' Early Days Club Supports New & Expecting Parents
8
At-Home BBQ Cook-Alongs
Ardbeg & YouTube's DJ BBQ are Hosting Online Cooking & Cocktail Sessions
7
Avocado-Themed Drive-Thrus
Del Taco's Guac-Thru Shares Fresh, Free Guacamole
6
Cereal-Flavored Ice Pops
Froot Loops Ice Pops are Currently Available from Dollar Tree
5
Retailer-Branded Anti-Bullying Campaigns
Superdrug & Ditch the Label Partner for #BeKind Campaign
4
Playful Mochi Tournaments
My/Mo Mochi Ice Cream is Hosting the "Chompionship Games"
3
Beer-Branded Jingle Contests
Busch Launched a Creative Competition to Revamp Its Classic Jingle
2
Citrusy Premixed Cocktail Drinks
The WKD Lemon Drink Brings a Citrus Touch to the Lineup
1
Isolated Hockey League Games
The NHL Bubble Ensures that the Primary Focus is Healthy and Safety
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Beer-Cooling Billboards
This Heineken Billboard Chills Beer with Solar Energy
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Sunshine-Themed Beer Campaigns
Corona Canada Debuted the Sunbrew Sunshine Underground Tunnel
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Summer Edition Energy Drinks
Red Bull’s Summer Edition Juneberry Energy Drink Has Arrived
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
AI Social Media Managers
Friz is an All-in-One Tool for DTC Brands on Social
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Electricity-Free Beer Fridges
The Bud Ground Cooler Needs No Electricity to Run in Hot Weather
Year-End Live Music Shows
Spotify Wrapped Live 2023 Shares Performances from Top Global Artists
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Interactive Lollipop Campaigns
These Chupa Chups Campaigns are Launching in the UK
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Temperature-Reactive Liqueur Bottles
The Jägermeister 'The Secret is Ice Cold' Campaign is Icy
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Succulent Shandy-Flavored Sausages
The Johnsonville Summer Shandy Beer Brats are Arriving Now
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Revolutionary Social Media Platforms
BrandArmy Monetizes Content and Boost Influencer Incomes
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Retro-Tinged Social Logos
Twitter Blue Unveils a New Logo that is Inspired by 80s Styles
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Social Content Creator Platforms
The 'Marble' Social Media Manager Platform Offers Insights
Lighthearted Dry January Campaigns
Ceder's 'January, It’s Anything But Dry' Campaign is Carefree
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Fall-Celebrating Coffee Promotions
Grubhub Launched a New Promo with Dunkin' Donuts
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Tongue-In-Cheek Grilling Ads
Hellmann's Canada Ignites Grilling Season Early with "May-0" Petition
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Blended Frozen Treat Menus
The Dairy Queen Summer Blizzard Menu Was Unveiled for 2024
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Action-Oriented Mental Health Initiatives
TUNED IN To Mental Health Boosts Support & Curbs Stigma
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Golden Hybrid Lagers
This New Josephsbrau Summer Brew is an Ale-lager Hybrid in the Kölsch Style
Summertime Cafe Pool Floaties
These Tim Hortons Promotional Products are Here for the Summer
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
Pet Disaster Plan Campaigns
Anheuser-Busch Launches New Ad for National Preparedness Month
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Cooling Hand-Made Scarves
Coors Light Creates Soccer Scarf to Keep Heated Fans Chill
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Festive Display Contests
The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Social Media Editing Features
Twitter is Releasing an Edit Button for Blue Suscribers
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Social Media Expansive Features
Twitter Blue Adds New Perk Features Through Uploads
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Celebratory Tech Brand Promotions
Samsung Week Offers Deals on a Range of Devices
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Social Media-Connected Links
Instagram Expands its Amount of Links on User Profiles
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes